Title Asking questions : the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Brian Wansink, Seymour Sudman

Edition Revised edition Published San Francisco : Jossey-Bass, [2004] ©2004

Copies

Location	Call no.	Vol.	Availability
W'BOOL	300.723 Bra/Aqt		AVAILABLE
MELB	300.723Bra/Aqt		AVAILABLE
W'PONDS	300.723 Bra/Aqt 2004		AVAILABLE

Description pages cm Contents The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs Notes Earlier ed. by Sudman and Bradburn with Sudman named first Bibliography Includes bibliographical references (page) and index Subject Social sciences -- Research. Genre/Form Questionnaires. Author Sudman, Seymour. Wansink, Brian. LC no. 2004001683 ISBN 0787970883 (alk. paper)

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