Title Social psychology / Paul F. Secord, Queens College, C.U.N.Y., Carl W. Backman, University of Nevada, Reno

Edition Second edition Published Tokyo : McGraw-Hill Kogakusha, [1974] New York : McGraw-Hill Book Company, [1974] ©1974 ©1974

Copies

Location	Call no.	Vol.	Availability
MELB	302 Sec/Sps 1974		AVAILABLE

Description xvii, 647 pages : illustrations ; 23 cm Series International student edition Contents The nature of social psychology -- Knowing and evaluating persons -- Processes of social influence -- Persuasive communication and influence -- Mass communication and the social structure -- Intergroup attitudes -- Interpersonal attraction -- Social power -- Status and communication -- Emerging norms and conformity -- Leadership -- Group productivity and satisfaction -- Social roles -- Role strain and its resolution -- Processes of social learning -- Cognitive controls and social motivation -- Self and personality Notes Accompanied by Instructor's manual Bibliography Includes bibliographical references (pages [567]-603) and indexes Subject Social psychology -- Textbooks. Social psychology. Psychology, Social. Author Backman, Carl W., author LC no. 73012721 ISBN 0070559147

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