| Description |
ix, 341 pages ; 25 cm |
| Contents |
Machine derived contents note: Part One: Human Need and the Commercial Imperative -- Section Introduction -- 1. Advertising at the Edge of the Apocalypse, Sut Jhally -- 2. American Advertising, Marshall McLuhan -- 3. The Media Ecology of the Free Market, Neil Postman -- Part Two: Conglomeration, Synergy and Global Media -- Section Introduction -- 4. The Global Media Giants, Robert McChesney -- 5. Global Ethics in the Age of Behemoths, Anthony Smith -- 6. Sold American: US News Consultants and News Issues Abroad, Craig Allen -- 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations, Matthew McAllister -- Part Three: Advertising and Culture -- Section Introduction -- 8. US voices on UK Radio, Nancy Morris -- 9. Intoxicating Consumptions: The Case of Beer Commercials, Lance Strate -- 10. Road to Ruin: The Cultural Mythology of SUV's, Robin Andersen -- 11. Starbucks Coffee: Cultivating and Selling the Postmodern Brew, Katherine Fry -- 12. Scalable Hype: Old Persuasions for New Technology, Dan Weisberg -- Part Four: Commercial 'Diversity'? -- Section Introduction -- 13. Image Culture and the Supermodel, Delicia Harvey and Lance Strate -- 14. Light Makes Right: Skin Colour and Racial Hierarchy in Televison Advertising, Robert M. Entman and Constance L. Book -- 15. Talking Back to Calvin Klein: Youthful 'Targets' Confront their Commercial Image, Lauren Tucker -- Part Five: Politics, Citizenship, and Fragmentation -- Section Introduction -- 16. Segmenting, Signalling, and Tailoring: Probing the Dark Side of Target Marketing, Joseph Turow -- 17. The Commercial Politics of the 1996 Presidential Election Campaign, Robin Andersen -- 18. Commercial Media and Corporate Presence in the K-12 Classroom, Margaret Cassidy -- 19. Commodity Fetishism: Symbolic Form, Social Class, and the Division of Knowledge in Society, Paul Lippert -- Part Six: Resisting Persuasions -- Section Introduction -- 20. KFC into India: A Case Study of Resistance to Globalization Discourse, Melissa Wall -- 21. Media Literacy and the Commercialization of Culture, Norman Cowie -- 22. The Public Interest in the Twenty-first Century, Everett Parker |
| Summary |
This collection of essays explores the trends, methods and consequences of media commercialism in the late 20th century. Each deals with a different aspect of contemporary commercial media culture, providing a comprehensive and insightful critique |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Mass media and culture.
|
|
Mass media -- Economic aspects.
|
|
Mass media -- Influence.
|
| Author |
Andersen, Robin.
|
|
Strate, Lance.
|
| LC no. |
00033658 |
| ISBN |
0198742770 |
|
