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Book Cover
Book
Author Servan-Schreiber, Jean-Louis, 1937-

Title The power to inform : media: the information business
Published New York : McGraw-Hill, 1974

Copies

Location Call no. Vol. Availability
 MELB  302.23 Ser/Pti  AVAILABLE
Description xii, 297 pages ; 24 cm
Summary A Frence media expert looks at the American media industry from the outside in, giving us an incisive view of the way it functions, its effects, its failures and successes, and its future
Notes Includes index
Translation of Le pouvoir d'informer
Also issued online
Subject Communication.
Mass media.
LC no. 73015822
ISBN 0070563179