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Book Cover
Book
Author Küng, Lucy.

Title Strategic management in the media : from theory to practice / Lucy Küng
Published London ; Thousand Oaks, Calif. : SAGE, 2008

Copies

Location Call no. Vol. Availability
 MELB  302.23068 Kun/Smi  AVAILABLE
Description 248 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages [224]-239) and index
Subject Mass media -- Management.
Strategic planning.
LC no. 2007938105
ISBN 9781412903127 (hbk.)
9781412903134 (paperback)