1. Introduction: The Formation of a Field -- 2. 'Mass' in Communication Research -- 3. Codes and Cultural Analysis -- 4. Presumption as Theory: 'Realism' in Television Studies -- 5. Criticism as Sociology: Reading the Media -- 6. Why Study Media Form? -- 7. Meaning, Genre and Context: The Problematics of 'Public Knowledge' in the New Audience Studies -- 8. Debating Culture: Quality and Inequality -- 9. Television in Theory -- 10. Media Studies and the 'Knowledge Problem'