| Description |
x, 326 pages : illustrations ; 23 cm |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Contents |
Ch. 1. Managerial Decision Making -- Ch. 2. Leadership and the Workforce -- Ch. 3. Motivation -- Ch. 4. The Global Structure of Media Organizations -- Ch. 5. Technology and the Future -- Ch. 6. Regulation and Self-Regulation -- Ch. 7. Planning -- Ch. 8. Market Analysis -- Ch. 9. Marketing and Research -- Ch. 10. Budgeting and Decision Making -- Extended Case Studies |
| Summary |
"Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that falls to the managers of media organizations, addressing such areas as leadership, motivation, planning, marketing, and strategic management. Retaining the core content and case study approach of previous editions, this edition draws upon the latest organizational and management theory and research to guide students in the development of their managerial skills." "Media Management: A Casebook Approach provides all students of media management with theoretical and practical knowledge, relevant insights, and an invaluable opportunity for building their management skills as they prepare for careers in the media industry. It is intended for advanced undergraduates and graduate students in media management courses and professionally oriented programs, and will also be of interest to scholars and professionals in the area of media management and economics."--BOOK JACKET |
| Notes |
"Copyright c2004" |
| Bibliography |
Includes bibliographical references (pages 301-314) and indexes |
| Subject |
Mass media -- Management -- Case studies.
|
| Genre/Form |
Case studies.
|
| Author |
Wicks, Jan LeBlanc.
|
| LC no. |
2003040808 |
| ISBN |
0805847154 paperback |
|
