| Description |
xxxiii, 345 pages ; 24 cm |
| Series |
Financial Times Prentice Hall books |
|
Financial Times Prentice Hall books.
|
| Contents |
Ch. 1. Peeling the Onion: Entertainment Marketing Basics -- Ch. 2. People, Power, and Players -- Ch. 3. Movies: Wannasee, Haftasee, and Mustsee -- Ch. 4. Network TV, Syndication, and Radio -- Ch. 5. Cable Television and Direct Broadcast Satellite: Basic, Premium, and Pay-Per-View -- Ch. 6. Publishing: The Printed Word -- Ch. 7. Music -- Ch. 8. Sports -- Ch. 9. Travel and Tourism -- Ch. 10. Location-Based Entertainment and Experiential Branding -- Ch. 11. Changes and Challenges -- Ch. 12. Conclusion: Where Do We Go From Here? |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Mass media -- Marketing.
|
| Author |
Esgate, Patricia.
|
| LC no. |
2002016448 |
| ISBN |
0130293504 |
|
9780130293503 |
|
