| Description |
xxvii, 170 pages ; 25 cm |
| Contents |
Foreword / Geraldine Foster -- 1. Corporate Strategy Communications -- 2. Strategic Credibility -- 3. Corporate Strategy Communications Can Enhance Shareholder Value: The Case of Air Products and Chemicals, Inc. / Brendan D. Bannister, Milton L. Glass, Richard B. Higgins and Kevin J. Ramundo -- 4. The Gillette Company: Stockholder Communications - The Ultimate Weapon in a Proxy Fight / Milton L. Glass --5. SmithKline Beecham: The Role of Corporate Communications in a Transatlantic Merger / Richard B. Higgins -- 6. GPA: The Global Flotation That Failed /Brenda Cullen -- 7. The Strategic Role of Corporate Financial Communications/Investor Relations at BASF /Klaus D. Jessen -- 8. Global Strategy Communications: An International Perspective -- 9. Conclusions: Key Success Factors in the Search for Strategic Credibility |
| Summary |
Dr. Higgins makes clear that "corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders." His book is thus developed to advance the theory and practice of corporate strategy communications. With two chapters devoted to conceptual foundations and empirical research, plus five new case studies illustrating his points, Dr. Higgins's book not only builds on existing research in strategic planning and management and "reputation management," but offers new research findings as well |
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Interdisciplinary, integrative, and international in scope, the book will be of special interest to corporate management, strategic planners, corporate communications and investor relations executives, and other professionals in the investment community, and to academics with similar research and teaching interests |
| Analysis |
Organisations Management Communication |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Intercultural communication.
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Communication in organizations.
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Communication in management.
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Strategic planning.
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| LC no. |
95050747 |
| ISBN |
0899309887 alkaline paper |
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