Title Flavor of the month : why smart people fall for fads / Joel Best

Published Berkeley : University of California Press, [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
W'PONDS	306 Bes/Fot		AVAILABLE

Description pages cm Contents The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof Bibliography Includes bibliographical references and index Subject Social institutions. Fads -- Social aspects. Diffusion of innovations. LC no. 2005022128 ISBN 0520246268 (cloth : alk. paper)

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