| Description |
139 pages ; 22 cm |
| Series |
Institutional and socio-economics ; v. 18 |
|
Institutional and socio-economics ; v. 18
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| Contents |
Contents note continued: 4.4.2.The institutional entrepreneur and the upward causation process -- 4.5.Final comments -- 5.Illustrations: functional yogurt and comic books movies -- 5.1.The creation of the concept of functional yogurt -- 5.1.1.The creation of the concept of healthy food -- 5.1.2.The creation of the concept of functional food and the functional yogurt -- 5.1.3.Functional yogurts in Brazil -- 5.1.4.The cumulative dynamics of the concept of a functional good -- 5.2.The adaptation of objects of consumption: from comic books to movies -- 5.2.1.Comic books and their concepts of objects of consumption -- 5.2.2.The consumption of movies -- 5.2.3.The consumption of movies and the transference of concepts from comic books -- 5.3.Final comments -- 6.Conclusion |
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Machine generated contents note: 1.Introduction -- 2.Consumers, instincts and goods: Freud's insights meet Veblen's theory -- 2.1.Instincts, emulation, and private properties -- 2.2.Veblen's institutionalism and Id, Ego, and SuperEgo -- 2.3.Conspicuous consumption, instincts, and objects -- 2.4.Final comments -- 3.Vicarious learning and Institutional Economics -- 3.1.Vicarious learning and cognition -- 3.2.Groups and status -- 3.3.Habits, institutions, and reinforcement -- 3.4.Final comments -- 4.Institutional Economics, vicarious learning, consumers' decision making, and entrepreneurship -- 4.1.Revisiting conspicuous consumption -- 4.2.Shared concepts of goods -- 4.2.1.Consumers as observers and the influence of groups -- 4.2.2.Institutions, communication, and objects of consumption -- 4.3.The change of objects of consumption and the change in objects of consumption -- 4.4.How firms can interfere in the consumers' decision making -- 4.4.1.The firm and the entrepreneur -- |
| Bibliography |
Bibliography: pages 131-139 |
| Subject |
Consumer behavior -- Psychological aspects.
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Consumer behavior.
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Consumers' preferences.
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Decision making.
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Economics -- Psychological aspects.
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Institutional economics.
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| LC no. |
2012392365 |
| ISBN |
3631635052 |
|
9783631635056 |
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