| Description |
xiv, 230 pages : illustrations ; 23 cm |
| Series |
Smart strategies series |
|
Smart strategies series.
|
| Contents |
Pt. I. The Basics of Entrepreneurship. Ch. 1. Introduction - everyone is an entrepreneur. Ch. 2. Following your passion - choosing your business concept. Ch. 3. Building your infrastructure - finding the right people. Ch. 4. The business plan - the entrepreneur's blueprint -- Pt. II. Preparing the Business Plan. Ch. 5. Marketing research - investigating your business concept. Ch. 6. Marketing analysis - defining your target market. Ch. 7. Developing your marketing plan. Ch. 8. Business and tax law basics - choosing your form of organization. Ch. 9. Advanced business law - avoiding the courthouse, intellectual property and other important legal issues. Ch. 10. Introduction to accounting - accounting can be fun. Ch. 11. Preparing startup expenses and pro forma financials. Ch. 12. Advanced accounting - financial analysis. Ch. 13. Fundamentals of financing your business: equity vs. debt. Ch. 14. Advanced finance - your banker and beyond |
|
Ch. 15. Putting it all together - your business plan -- Pt. III. Beyond the Business Plan. Ch. 16. Other market entry strategies - franchising and buying a business. Ch. 17. Self management fundamentals - strategies for personal excellence. Ch. 18. Technology basics - get powered up NOW! Ch. 19. Looking beyond your business: estate planning and your exit strategy |
| Summary |
According to the statistics, three out of four new businesses fail within the first five years. This failure is attributed to lack of knowledge and experience in key business areas. Break the Curve provides you with the entrepreneurship tools and strategic business planning techniques, which are critical to business success. Based upon proven management techniques, this book guides the reader through a logical and systematic process of setting up and operating a business and is full of examples, models and checklists to support the process |
| Notes |
Bibliography: p223. _ Includes index |
| Bibliography |
Includes bibliographical references (page 223) and index |
| Subject |
Entrepreneurship.
|
|
Small business -- Management.
|
|
Small business.
|
|
Success in business.
|
| LC no. |
99187928 |
| ISBN |
186152319X (paperback) |
|
