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Book Cover
Book
Author Mazzarol, Tim, 1957-

Title Entrepreneurship and innovation : readings and cases / Tim Mazzarol
Edition Second edition
Published Prahran, Vic. : Tilde University Press, 2011
Prahran, Vic. : Tilde University Press, [2011]
©2011

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Location Call no. Vol. Availability
 MELB  338.04 Maz/Eai 2011  AVAILABLE
Description iv, 520 pages : illustrations ; 25 cm
Contents Chapter 1 - A social and economic process.-- Chapter 2 - The entrepreneur mind and action.--Chapter 3 - The entrepreneurial process.--Chapter 4 - Intrapreneurship.--Chapter 5 - Small business.--Chapter 6 - Adoption and diffusion of innovation.--Chapter 7 - Entrepreneurial vision versus the planning ethos.--Chapter 8 - Financing the venture.--Chapter 9 - Technology, technopreneurs and disruptive innovations.--Chapter 10 - Intellectual property management and commercialisation.--Chapter 11 - Team building and company leadership
Summary Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. Each chapter begins with a list of learning outcomes and ends with an extensive chapter review. It includes 14 new cases to illustrate and apply the key principles. It includes new chapter on co-operative enterprises (Chapter 12). It uniquely unites entrepreneurship and innovation. It looks at the process of entrepreneurship from both a small and large organisational perspective. It examines the theory and practice of innovation. It gives attention to innovation diffusion theory and to the challenges of commercialisation with disruptive technologies
Analysis Entrepreneurship
Innovation adoption
Innovations
Management skills
Notes First edition " Entrepreneurship & innovation: a manager's perspective", published in 2006
Bibliography Includes bibliographical references and index
Subject Entrepreneurship -- Case studies.
Entrepreneurship.
New business enterprises -- Case studies.
New business enterprises -- Management.
Technological innovations -- Case studies.
New business enterprises.
Technological innovations.
Genre/Form Case studies.
ISBN 9780734611055 (paperback)
Other Titles Entrepreneurship & innovation