| Description |
ix, 227 pages : illustrations ; 23 cm |
| Contents |
1. Introduction: Why the Study of Media Economics? -- 2. Economic Concepts -- 3. Understanding the Market -- 4. Evaluating Media Markets -- 5. The Radio Industry -- 6. The Television Industry -- 7. The Cable Television Industry -- 8. Premium Cable/Pay-per-View -- 9. The Motion Picture Industry -- 10. The Recording Industry -- 11. The Newspaper Industry -- 12. The Magazine Industry -- 13. The Book Industry -- 14. The Future of Media Economics Research -- Appendix A. Reference Sources for Media Economics Research -- Appendix B. Commonly Used Financial Ratios |
| Summary |
This is the goal of Media Economics: Understanding Markets, Industries and Concepts. Readers are first introduced to important terms and concepts used in explaining media economics in the opening chapters. Individual chapters that follow examine specific media industries, including radio, television, cable, premium cable/pay-per-view, motion pictures, audio and video recordings, newspapers, magazines and books. Among the topics explored are the market, the concentration and barriers to entry, the impact of regulation and technology, and the economic future of each industry. By understanding the economic activities of media industries, readers will better understand and appreciate the roles, functions and purposes of media in society |
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The impact of technology, government regulation and the growing global economy have all focused attention on the importance of the media, not only as information and entertainment resources, but also as economic entities. Students, professors and media practitioners need an understanding of how economics - and economic concepts - impact media companies and industries |
| Bibliography |
Includes bibliographical references (pages 199-205) and index |
| Subject |
Mass media -- Economic aspects -- United States.
|
| LC no. |
96000513 |
| ISBN |
0813821282 (acid-free paper) |
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