| Description |
xiii, 262 pages : illustrations ; 23 cm |
|
regular print |
| Contents |
Ch. 1. Introduction -- Ch. 2. Challenges in Achieving Sustainable Cultural Tourism -- Ch. 3. How Tourism Works -- Ch. 4. Cultural Heritage Management -- Ch. 5. Tangible Heritage -- Ch. 6. Intangible Heritage and Its Management -- Ch. 7. Cultural Tourism Products - A Regional Perspective -- Ch. 8. Commodification, Environmental Bubbles, and Cultural Tourism Products -- Ch. 9. The Cultural Tourism Market: A Cultural Tourism Typology -- Ch. 10. Gatekeepers -- Ch. 11. Assessment -- Ch. 12. Asset Auditing and Planning -- Ch. 13. Marketing -- Ch. 14. Presentation and Management of Heritage Assets |
| Summary |
Unique in concept and content, this book examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors - one, a tourism specialist, the other, a cultural heritage management expert - present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines.The book combines the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Ö |
| Bibliography |
Includes bibliographical references (pages 233-254) and index |
| Subject |
Heritage tourism.
|
| Author |
Du Cros, Hilary.
|
| LC no. |
2001039564 |
| ISBN |
0789011050 hardback alkaline paper |
|
0789011069 paperback alkaline paper |
|
