Description |
xix, 890 pages : illustrations ; 24 cm + 1 computer optical disc (4 3/4 in.) |
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4 3/4 in |
Series |
Dryden Press series in economics |
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Dryden Press series in economics.
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Contents |
Ch. 1. Introduction to Economic Decision Making -- Sect. I. Decisions within Firms -- Ch. 2. Optimal Decisions Using Marginal Analysis -- Ch. 3. Demand Analysis and Optimal Pricing -- Ch. 4. Estimating Demand -- Ch. 5. Forecasting -- Ch. 6. Production -- Ch. 7. Cost Analysis -- Sect. II. Competing within Markets -- Ch. 8. Perfect Competition -- Ch. 9. Monopoly -- Ch. 10. Oligopoly -- Ch. 11. Game Theory and Competitive Strategy -- Ch. 12. Regulation, Public Goods, and Benefit-Cost Analysis -- Sect. III. Decision-Making Applications -- Ch. 13. Decision Making under Uncertainty -- Ch. 14. The Value of Information -- Ch. 15. Asymmetric Information and Organizational Design -- Ch. 16. Bargaining and Negotiation -- Ch. 17. Auctions and Competitive Bidding -- Ch. 18. Linear Programming -- Ch. 19. Capital Budgeting |
Summary |
Provides students with the real-world examples and necessary decision making skills to make thoughtful and advantageous managerial decisions |
Analysis |
Management |
Notes |
Disc in pocket attached to inside front cover |
Bibliography |
Includes bibliographical references and index |
Subject |
Managerial economics.
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Decision making.
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Author |
Marks, Stephen G. (Stephen Gary)
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LC no. |
2002279905 |
ISBN |
0470000449 alkaline paper |
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0470000457 CD |
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0471383880 book + CD |
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