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Book Cover
Book
Author Rugman, Alan M.

Title Rugman reviews international business : progression in the global marketplace / Alan M. Rugman
Published New York : Palgrave Macmillan, [2009]
©2009

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Location Call no. Vol. Availability
 MELB  338.88 Rug/Rri  AVAILABLE
Description xxix, 322 pages ; 24 cm
Contents Ch. I. Theory of the Multinational Enterprise -- Ch. II. : International Finance and International Economics -- Ch. III. Globalization and Economic Integration -- Ch. IV. Free Trade, NAFTA, and Competitiveness -- Ch. V. Regulation of Multinationals, Civil Society, and Development
Summary "No other book can claim to bring so much authoritative commentary on International Business. These reviews have been hugely instrumental in the development of the field.This book is written by the leading figure in international business (he is to International Business what Kottler is to Marketing). It provides a 'potted history' of the development of IB theory. It brings together the key seminal works in IB in an accessible and easy to digest form.Alan Rugman draws together 100 reviews that chart the development of International Business theory in recent decades. This book is essential for all students with an interest in unpacking the history, scope and possibilities that are implicit in any discussion of international business."--BOOK JACKET
Analysis Bibliographie
International business enterprises
International economic relations
International finance
International trade
Multinationales Unternehmen
Strategisches Management
Notes Includes index
Formerly CIP. Uk
Bibliography Includes bibliographical references and index
Subject International trade.
International finance.
International economic relations.
International business enterprises.
LC no. 2009002776
ISBN 9780230221253
Other Titles Reviews international business
International business