Title Price and brand name as indicators of quality dimensions / Merrie Brucks, Valarie A. Zeithaml

Published Cambridge, Mass. : Marketing Science Institute, [1991] ©1991

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Bru/Pab		AVAILABLE

Description 41 pages : illustrations ; 28 cm Series Report / Marketing Science Institute ; no. 91-130 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 91-130 Notes "Working paper." Bibliography Includes bibliographical references (page32 -35) Subject Brand name products. Consumers' preferences. Pricing. Quality of products. Author Zeithaml, Valarie A.

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