Title Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University / by William T. Ross with contributions from Elizabeth Creyer ... [and others]

Published Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138) : Marketing Science Institute, [1985] ©1985

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Ros		AVAILABLE

Description iv, 53 pages ; 28 cm Series Report ; no. 85-106 Report (Marketing Science Institute) ; no. 85-106 Notes "July 1985." "Marketing Science Institute Research Program"--Cover Conference cosponsored by Marketing Science Institute and the Fuqua School of Business, Duke University. Cf. Introd Bibliography Includes bibliographical references Subject Marketing channels -- Management -- Congresses. Marketing channels -- United States -- Management -- Congresses. Marketing -- United States -- Management -- Congresses. Genre/Form Conference papers and proceedings. Author Fuqua School of Business (Duke University) Marketing Science Institute. LC no. 86175792

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