Title Marketing in the tourism industry : the promotion of destination regions / edited by Brian Goodall and Gregory Ashworth

Published London ; New York : Croom Helm, [1988] ©1988

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.14591 Goo/Mit		AVAILABLE

Description 244 pages : illustrations ; 23 cm Analysis Tourism Marketing Notes These articles are a result of an international workshop which was held Sept. 21-24, 1986, at Reading, United Kingdom Bibliography Includes bibliographies and index Subject Tourism -- Marketing. Genre/Form Conference papers and proceedings. Author Ashworth, G. J. (Gregory John) Goodall, Brian. LC no. 87031035 ISBN 0415045452 0709958110

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