The Market Makers: A General Perspective 1. Retailers as Market Makers -- 2. Technology and Public Policy: The Preconditions for the Retail Revolution -- Part II. Making Consumer Markets -- 3. U.S. Retailing and Its Global Diffusion -- 4. Globalization of European Retailing -- 5. Online Retailers as Market Makers -- Part III. Making Supplier Markets -- Supplier Markets and the Asian Miracle -- 7. Global Logistics, Global Labor -- 8. Making the Global Supply-Base -- 9. Transnational Contractors in East Asia -- Part IV. Industries and Market Making --10. The Global Spread of Modern Food Retailing -- 11. Market Making in the Personal Computer Industry