Title |
A primer on partial least squares structural equation modeling (PLS-SEM) / Joseph F. Hair, Jr., Kennesaw State University, G. Tomas M. Hult, Michigan State University, Christian M. Ringle, Hamburg University of Technology, Germany, and The University of Newcastle, Australia, Marko Sarstedt, Otto-von-Guericke University, Germany, and The University of Newcastle, Australia |
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