| Description |
xxii, 730 pages : illustrations (some color) ; 26 cm |
| Contents |
Sect. I. The Challenge of Entrepreneurship. Ch. 1. Entrepreneurs: The Driving Force Behind Small Business -- Sect. II. Building the Business Plan: Beginning Considerations. Ch. 2. Strategic Management and the Entrepreneur. Ch. 3. Choosing a Form of Ownership. Ch. 4. Franchising and the Entrepreneur. Ch. 5. Buying an Existing Business -- Sect. III. Building a Business Plan: Marketing and Financial Matters. Ch. 6. Crafting a Winning Business Plan. Ch. 7. Building a Guerrilla Marketing Plan. Ch. 8. Creating a Solid Financial Plan. Ch. 9. Managing Cash Flow -- Sect. IV. Small Business Marketing Strategies. Ch. 10. Pricing and Credit Strategies. Ch. 11. Creative Use of Advertising and Promotion. Ch. 12. Global Marketing Strategies for Entrepreneurs. Ch. 13. E-Commerce and Entrepreneurship -- Sect. V. Putting the Business Plan to Work: Sources of Funds. Ch. 14. Sources of Equity Financing. Ch. 15. Sources of Debt Financing -- Sect. VI. Location and Layout. Ch. 16. Location, Layout, and Physical Facilities -- Sect. VII. Managing a Small Business: Techniques for Enhancing Profitability. Ch. 17. Purchasing, Quality Management, and Vendor Analysis. Ch. 18. Managing Inventory -- Sect. VIII. Managing People: A Company's Most Valuable Resource. Ch. 19. Staffing and Leading a Growing Company -- Sect. IX. Legal Aspects of Small Business: Succession, Ethics, and Government Regulation. Ch. 20. Management Succession and Risk Management Strategies in the Family Business. Ch. 21. Ethics, Social Responsibility, and the Entrepreneur. Ch. 22. The Legal Environment: Business Law and Government Regulation |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Small business -- Management.
|
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New business enterprises -- Management.
|
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Small business -- United States -- Management.
|
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New business enterprises -- United States -- Management.
|
| Author |
Zimmerer, Thomas.
|
| LC no. |
2002066280 |
| ISBN |
0130081167 |
|
013110540X paperback |
|
