Sect. I. The Challenges of Entrepreneurship -- Ch. 1. The Foundations of Entrepreneurship -- Ch. 2. Inside the Entrepreneurial Mind: From Ideas to Reality -- Sect. II. Building the Business Plan: Beginning Considerations -- Ch. 3. Strategic Management and the Entrepreneur -- Ch. 4. Forms of Business Ownership and Franchising -- Ch. 5. Buying and Existing Business -- Sect. III. Building the Business Plan: Marketing and Financial Considerations -- Ch. 6. Building a Powerful Marketing Plan -- Ch. 7. Advertising and Pricing for Profit -- Ch. 8. Managing Cash Flow -- Ch. 9. Creating a Successful Financial Plan -- Ch. 10. Crafting a Winning Business Plan -- Sect. IV. Putting the Business Plan to Work: Building a Competitive Edge -- Ch. 11. Sources of Funds: Debt and Equity -- Ch. 12. Choosing the Right Location and Layout -- Ch. 13. Global Aspects of Entrepreneurship -- Ch. 14. Leading the Growing Company and Planning of Management Succession -- Ch. 15. E-Commerce and the Entrepreneur
Bibliography
Includes bibliographical references (pages 567-583) and index
