| Description |
xiii, 304 pages : illustrations ; 25 cm |
| Contents |
Pt. A. An Introduction to Marketing in the Nonprofit Sector. 1. Introduction -- Pt. B. The Implementation of Marketing. 2. Developing a Marketing Orientation. 3. Market Segmentation. 4. The Marketing Planning Process -- Pt. C. Specific Applications. 5. Fundraising. 6. Arts Marketing. 7. Education. 8. Healthcare Marketing. 9. Social Marketing |
| Summary |
This text provides an overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. It introduces marketing, and addresses the application of marketing to the key non-profit sub-sectors |
| Analysis |
Arts |
|
Fund raising |
|
Health services |
|
Lobbying |
|
Marketing |
|
Nonprofit organisations |
|
Overseas item |
|
Sales & marketing Business studies |
|
Vocational education and training |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Nonprofit organizations -- Marketing.
|
| LC no. |
98036853 |
| ISBN |
0198775660 (paperback) |
|
0198775679 |
|
