| Description |
x, 326 pages : illustrations ; 25 cm |
| Contents |
Part I: Conception -- 1. The art of starting up -- Part II: Activation -- 2. The art of launching -- 3. The art of leading -- 4. The art of bootstrapping -- 5. The art of fund-raising -- 6. The art of pitching -- Part III: Proliferation -- 7. The art of building a team -- 8. The art of evangelizing -- 9. The art of socializing -- 10. The art of rainmaking -- 11. The art of partnering -- 12. The art of enduring -- Part IV: Obligation -- 13. The art of being a mensch |
| Summary |
This book acts as a guide for start-ups and offers advice on a range of topics including writing a business plan, recruiting, raising capital and branding |
| Notes |
Includes index |
|
Previous edition published by Portfolio, New York, 2004 as the Art of the start ; the time-tested, battle-hardened guide for anyone starting anything |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Entrepreneurship.
|
|
New business enterprises.
|
| LC no. |
2015295069 |
| ISBN |
9781591847847 (hardcover) |
|
