| Description |
x, 210 pages ; 25 cm |
| Contents |
Pt. I. The training marketplace -- Pt. II. Marketing methods -- Pt. III. Building relationships -- Pt. IV. Managing the marketing process |
| Summary |
Ian Linton's latest book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors |
| Notes |
Includes index |
| Subject |
Education -- Marketing.
|
|
Employees -- Training of -- Marketing.
|
|
Marketing.
|
| LC no. |
97003420 |
| ISBN |
0566075490 |
|
