| Description |
xiii, 256 pages : illustrations ; 24 cm |
|
regular print |
| Contents |
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future |
| Summary |
"Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities." "Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments."--Jacket |
| Bibliography |
Includes bibliographical references (pages 239-250) and index |
| Subject |
Competition.
|
|
Customer relations.
|
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Customer services.
|
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Strategic planning.
|
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Economic value added.
|
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Success in business.
|
| Author |
Ramaswamy, Venkatram.
|
| LC no. |
2003016949 |
| ISBN |
1578519535 |
|
9781578519538 |
|
