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Book Cover
Book
Author Lonier, Terri.

Title Smart strategies for growing your business / Terri Lonier
Published New York : Wiley, [1999]
©1999

Copies

Location Call no. Vol. Availability
 MELB  658.4012 Lon/Ssf  AVAILABLE
Description xvii, 300 pages ; 23 cm
Series Working solo series
Lonier, Terri. Working solo series.
Contents Sect. 1. The Power of Strategies. Ch. 1. Understand What Strategies Are. Ch. 2. Put Strategies to Work for You -- Sect. 2. Vision Strategies. Ch. 3. Know Yourself. Ch. 4. Be Clear About the Business You're In. Ch. 5. Model a Mentor. Ch. 6. Script Your Vision in Technicolor. Ch. 7. Commit Your Vision to Paper. Ch. 8. Track the Trends of Tomorrow. Ch. 9. Form a Success Team. Ch. 10. Make Master Mind Connections -- Sect. 3. Marketing and Sales Strategies. Ch. 11. Craft a Powerful Introduction. Ch. 12. Create an Identity. Ch. 13. Be a Brand. Ch. 14. Become an Expert. Ch. 15. Listen Between the Lines. Ch. 16. Drive Appropriate Marketing Vehicles. Ch. 17. Spread the Word. Ch. 18. Track Your Customers. Ch. 19. Go Beyond Satisfaction. Ch. 20. Think Long-Term. Ch. 21. Develop Your Sales Skills. Ch. 22. Leverage Technology. Ch. 23. Network Your Way to Business Growth. Ch. 24. Move Up the Value Chain. Ch. 25. Upgrade Your Customer Base -- Sect. 4. Operations Strategies
Ch. 26. Design Your Workspace for Functionality. Ch. 27. Establish Systems. Ch. 28. Manage Your Time. Ch. 29. Choose and Use Technology Wisely. Ch. 30. Manage Data Efficiently. Ch. 31. Learn to Say No. Ch. 32. Develop Your Intuition -- Sect. 5. Money Strategies. Ch. 33. Renew Your Relationship with Money. Ch. 34. Assemble Your Money Team. Ch. 35. Institute Financial Success Systems. Ch. 36. Familiarize Yourself with Financial Reports. Ch. 37. Build Your Credit. Ch. 38. Price for Profit. Ch. 39. Manage Your Inventory -- Sect. 6. Expansion Strategies. Ch. 40. Control Growth. Ch. 41. Staff Up. Ch. 42. Expand Virtually. Ch. 43. Check Your Status. Ch. 44. Pace Yourself. Ch. 45. Be More than Your Business -- Sect. 7. Momentum Strategies. Ch. 46. Maintain Your Focus. Ch. 47. Refine and Reinvent. Ch. 48. Cope with Crisis. Ch. 49. Learn from Mistakes. Ch. 50. Commit to Lifelong Learning
Summary Chock-full of take-control strategies, this easy-to-read guide features 50 mini-chapters that address your biggest business challenges. As a bonus, you get a valuable resource section with details on books, audio programs, software, Web sites, and other useful business tools. Filled with an insider's wisdom and straightforward advice, Smart Strategies is sure to become your indispensable "go-to" reference
Bibliography Includes bibliographical references (pages 281-289) and index
Subject New business enterprises -- Management.
LC no. 98042280
ISBN 0471248002 (paperback: alk. paper)