| Description |
xxxii, 830 pages : illustrations ; 26 cm + 1 CD-ROM (4 3/4 in.) |
|
4 3/4 in |
| Contents |
1. Corporate strategy -- 2. A review of theory and practice -- 3. Analysing the environment - the basics -- 4. Analysing markets, competition and co-operation -- 5. Developing customer-driven strategy -- 6. Analysing resources - the basics -- 7. Analysing human resources -- 8. Analysing financial resources -- 9. Analysing operations resources -- 10. Purpose shaped by vision, leadership and ethics -- 11. Purpose emerging from knowledge, technology and innovation -- 12. Purpose delivered through corporate and business objectives -- 13. Developing strategic options - the prescriptive process -- 14. Strategy evaluation and development - the prescriptive process -- 15. Finding the route forward - emergent and prescriptive approaches -- 16. Organisational structure and style and people issues -- 17. Resource allocation, strategic planning and control -- 18. Government, public sector and not-for-profit strategies -- 19. International expansion and globalisation strategy |
|
20. Strategy dynamics and entrepreneurial strategy -- 21. Managing strategic change -- 22. Building a cohesive corporate strategy |
| Notes |
CD-ROM in pocket inside back cover |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Business planning.
|
|
Strategic planning.
|
| LC no. |
2005042438 |
| ISBN |
0273701789 |
|
