| Description |
xiii, 257 pages : illustrations ; 23 cm |
| Contents |
Section I. Creating corporate strategy and creating design strategy : Design value: a framework for measurement / Thomas Lockwood -- Analytic enhancements to strategic decision-making: from the designer's toolbox / Ravi Chhatpar -- Corporate strategy: brining design management into the fold / Frans Joziasse -- Design with heart / Robyn Waters -- Innovation, growth, and getting to where you want to go / Ryan Jacoby and Diego Rodriguez -- Section II. Implementing design strategy : Design strategies for technology adoption / Alonzo Canada, Pete Mortensen, and Dev Patnaik -- Strategy for the real world / Kevin McCullagh -- Developing tangible strategies / Laura Weiss -- Managing the evolution of Microsoft's hardware business / Andy Cargile and Ken Fry -- The best strategy is the right strategy / Sohrab Vossoughi -- Section III. The design imperative in consumer goods / Claudia Kotchka -- Visual thinking: a leadership strategy / Mark Dziersk -- From lock-in to lock-out: using design to create fiercely loyal customers / Jeremy Alexis -- Law meets design: transforming valuable designs into powerful assets / Joshua Cohen -- Measuring the future brand effect of graphic design / Gert Kotchka and Jos Vink -- Design managers as company strategists: the power of the eighth S / EunSook Kwon, Michael Cooper, and Joe Synan -- Section III. Cases in design strategy : A new airplane for a new world: the Boeing 787 Dreamliner / John Barratt and Ken Down -- Designing for the times / Joe Duffy and Eric Block -- Delivering success through design: reinventing the batting helmet / Dave Franchino -- How we developed "Communicating caterpillar: on voice" / Bonnie Briggs -- Navigating a sea change / Lauralee Alben -- Solving the right problem: a strategic approach to designing today's workplace / Arnold Craig Levin |
| Summary |
"Building Design Strategy offers innovative insights on using design as a strategic resource. Based on articles from the Design Management Review, editors Thomas Lockwood and Thomas Walton of DMI have gathered wisdom from more than 25 international experts, including CEOs and presidents of major design firms, brand managers, and professors of design. In Building Design Strategy, this first-hand knowledge is combined with fascinating case studies of corporations such as Procter & Gamble, Caterpillar, Microsoft, and Target to present the role of design as it relates to corporate strategy. This compelling blend of theory and practice explores the different types of design and the benefits of implementing strategy in design."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Industrial design.
|
|
Industrial design coordination.
|
| Author |
Lockwood, Thomas.
|
|
Walton, Thomas, 1953-
|
| LC no. |
2008034920 |
| ISBN |
9781581156539 |
|
1581156537 |
|
