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Book Cover
Book
Author Ceserani, Jonne, 1954-

Title Big ideas : putting the zest into creativity & innovation at work / Jonne Ceserani
Published London : Kogan Page, 2003

Copies

Location Call no. Vol. Availability
 MELB  658.4063 Ces/Bip  AVAILABLE
Description x, 197 pages : illustrations ; 24 cm
Contents Some thoughts on how to introduce creativity, innovation and change into a business : describing an ideal -- A perspective about the world we live in from a creativity point of view -- Being -- Mission and vision -- Moving towards your goal -- Accessing emotional resources and high-performance states -- Anchoring -- Seeing things from different perspectives -- Reframing : the transformation of meaning -- Speaking another person's language -- Rapport and influencing skills -- Levels of leadership and leadership style -- Doing -- The death of the chairperson -- Metaphors -- Questioning the wisdom? -- How lazy we are with language -- Discounting and revenge cycles : how to assume positive intent -- Listening : for ideas and to the meeting in your head -- Speaking for easy listening -- Giving ideas or options -- Nine-step creative problem-solving model -- Springboards -- Imaging, metaphor, analogy and excursion -- Journeys into absurdity -- Selection of springboards -- Idea development, a process map for using speculation and absurdity in order to generate new ways of working -- Risk taking -- Itemized response -- Best current thinking -- Comfort rating -- Next steps
Summary This book describes the tools and techniques that can be used to develop creativity and innovation. It is about leadership qualities that allow them to flourish both in you and in others. It is aimed at anyone in an organization who needs to be open-minded, have new ideas and create new solutions
Bibliography Includes bibliographical references
Subject Business communication.
Creative ability in business.
Success in business.
LC no. 2002152135 2002154430
ISBN 0749438789 paperback