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Book

Title The innovator's guide to growth : putting disruptive innovation to work / Scott D. Anthony ... [and others]
Published Boston, Mass. : Harvard Business Press, [2008]
©2008

Copies

Location Call no. Vol. Availability
 MELB  658.4063 Ant/Igt  AVAILABLE
Description xx, 299 pages : illustrations ; 25 cm
Contents Foreword / Clayton M. Christensen -- Introduction. Your Guide to Growth -- 1. Precursors to Innovation -- Pt. 1. Identify Opportunities -- 2. Identifying Nonconsumers -- 3. Identifying Overshot Customers -- 4. Identifying Jobs to Be Done -- Pt. 2. Formulate and Shape Ideas -- 5. Developing Disruptive Ideas -- 6. Assessing a Strategy's Fit with a Pattern -- Pt. 3. Build the Business -- 7. Mastering Emergent Strategies -- 8. Assembling and Managing Project Teams -- Pt. 4. Build Capabilities -- 9. Organizing to Innovate -- 10. Innovation Metrics -- 11. Conclusion -- App. Frequently Asked Questions
Summary "The book's four authors - Christensen's colleagues - have deep experience helping dozens of companies create innovation-driven growth. They detail market-tested approaches that allow readers to create new growth businesses and make the pursuit of growth through innovation systematic." "The Innovator's Guide to Growth will help you see that innovation can be managed and mastered. It will help you join the community of practitioners who are beginning to change the world of innovation from one of confusing inconsistency to one of orderly patterns. As long as there are others who can't see the patterns, those in the community have a powerful source of competitive advantage."--BOOK JACKET
Bibliography Includes bibliographical references (pages 281-288) and index
Subject Technological innovations -- Management.
Disruptive technologies -- Management.
New products.
Business planning.
Author Anthony, Scott D.
LC no. 2007049590
ISBN 9781591398462
1591398460