Description |
xx, 299 pages : illustrations ; 25 cm |
Contents |
Foreword / Clayton M. Christensen -- Introduction. Your Guide to Growth -- 1. Precursors to Innovation -- Pt. 1. Identify Opportunities -- 2. Identifying Nonconsumers -- 3. Identifying Overshot Customers -- 4. Identifying Jobs to Be Done -- Pt. 2. Formulate and Shape Ideas -- 5. Developing Disruptive Ideas -- 6. Assessing a Strategy's Fit with a Pattern -- Pt. 3. Build the Business -- 7. Mastering Emergent Strategies -- 8. Assembling and Managing Project Teams -- Pt. 4. Build Capabilities -- 9. Organizing to Innovate -- 10. Innovation Metrics -- 11. Conclusion -- App. Frequently Asked Questions |
Summary |
"The book's four authors - Christensen's colleagues - have deep experience helping dozens of companies create innovation-driven growth. They detail market-tested approaches that allow readers to create new growth businesses and make the pursuit of growth through innovation systematic." "The Innovator's Guide to Growth will help you see that innovation can be managed and mastered. It will help you join the community of practitioners who are beginning to change the world of innovation from one of confusing inconsistency to one of orderly patterns. As long as there are others who can't see the patterns, those in the community have a powerful source of competitive advantage."--BOOK JACKET |
Bibliography |
Includes bibliographical references (pages 281-288) and index |
Subject |
Technological innovations -- Management.
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Disruptive technologies -- Management.
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New products.
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Business planning.
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Author |
Anthony, Scott D.
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LC no. |
2007049590 |
ISBN |
9781591398462 |
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1591398460 |
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