| Description |
xxi, 201 pages : illustrations ; 24 cm |
| Contents |
Roadblocks or building blocks? / by Bruce Berman -- Worthy opponents -- Distinguishing patent trolls from independent asserters -- High-stakes poker -- A double standard for IP assets -- Tolls, trolls, and U-turns -- Turning a patent portfolio into a profit center / by Marshall Phelps -- Profile : hail to te chief IP officer -- ThinkPad : the licensing story -- A virtuous circle -- Four keys to an effective licensing program -- Innovative uses for innovation rights -- Seeing through the illusion of exclusion / by Daniel P. McCurdy -- Profile : purveyor of quality -- IP on the radar screen -- Gaining competitive advantage -- IBM leads the way -- Timing the license -- Knowing what you have -- Masterpieces hang in museums, not in attics -- Emerging models -- On patent trolls and other myths / by Alexander Poltorak -- Profile : knight in shining armor -- A patent is a negative right -- Myth #1. "A patent is needed to practice the invention" -- Myth #2. "It is not 'nice' to sue for patent infringement" -- Myth #3. "The value of a patent is the same as the value of the patented technology" -- Myth #4. "The patent system is fair" -- Do patent trolls really exist? -- Myth #5. "A patent is a tax on innovation." -- Roadblocks, toll roads, and bridges : using a patent portfolio wisely / by Peter Detkin -- Profile : from trolls to tolls -- Shareholders expect a return on IP -- Not all patents are created equal -- Deploying unrelated or orphan patents -- Who are the buyers? -- A seller's paradox -- Risky business : overlooking patents as financial assets / by James E. Malackowski -- Profile : wunderkind -- Director and officer accountability -- Patent enforcement litigation -- Sarbanes-Oxley-related compliance -- Shareholder litigation -- IP-driven shareholder value -- Performance measurement -- Director and officer responsibility -- Looking ahead -- Who benefits from patent enforcement? / by Raymond P. Niro -- Profile : little guys like him -- A patent is worthless without a remedy -- When inventors fail, innovation suffers -- Inventors must consider patent enforcement -- Patent trolls and harassment -- The role of contingent-fee representation -- Large patentees are fighting back -- Breaking from the pack -- Dispelling the troll myth -- The danger of not enforcing -- Leveling the field -- Global IP in crisis : the threat to shareholder value / by Bruce A. Lehman -- Profile : all along the watchtower -- The leadership vacuum -- The top U.S. patentees are not U.S. companies -- The dangers of uncertainty -- Viagra in China -- An action plan -- Managements need to step up -- It takes more than being right to win a patent dispute / by Ronald J. Schutz -- Profile : serious competitor -- Know everything that can be known -- Juries love a good story -- Identifying strong patents -- Good guys and bad guys -- Patent disputes : measuring risk and reward -- Hedging risk -- Managing innovation assets as business assets / by Joe Beyers -- Profile : master scout -- Legal vs. business-led IP perspectives -- Elements of a business-led IP model -- How patent trolls effect profits -- The bature of the unfair value that patent trolls can realize -- What operating companies can do to protect themselves -- Secrets of the trade : an inventor shares his licensing know-how / by Ronald A. Katz -- Profile : an American original -- The business model -- Agreements and fee schedules -- Ongoing research and notification program -- Litigation : always a last resort -- Defining success |
| Summary |
"Intellectual property and intangible assets today comprise 80 percent of the market value of the S&P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art." "For those who want to achieve better returns on ideas, Making Innovation Pay reveals how the authors use patents and know-how to generate tens and sometimes hundreds of millions of dollars for their companies, clients, or themselves. Their insights, drawn from years of practical experience, provide readers with invaluable perspectives, many of which have never before been conveyed publicly."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Intellectual property.
|
|
Patent licenses.
|
| Author |
Berman, Bruce M.
|
| LC no. |
2005031934 |
| ISBN |
0471733377 (cloth : alk. paper) |
|
9780471733379 (cloth : alk. paper) |
|
