| Description |
xxiii, 190 pages ; 26 cm |
| Contents |
Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity |
| Summary |
"In this book, Chris Bilton, who has worked as a performer, writer, arts worker and academic, challenges the stereotypical opposition between 'creatives' and 'suits'. Creativity, he suggests, is not just about spontaneous discovery and inspiration, it is also a self-conscious, deliberately managed process. Similarly, management is not only shaped by rational processes, it also involves insight, intuition, creativity, and risk." "Bilton draws on the work of management theorists and creativity theorists, and on the practical experience of individuals working in creative industries, in his attempt to improve our understanding of the relationship between the management of creativity and creative approaches to management. His work forms part of a wider move to consider the relevance of creative processes and structures in our new, creative economy."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages [176]-185) and index |
| Subject |
Management.
|
|
Creative ability in business.
|
| Author |
Puttnam, David, 1941-
|
| LC no. |
2006002731 |
| ISBN |
1405119950 hardback |
|
1405119969 paperback |
|
