Description |
xix, 348 pages : illustrations ; 24 cm |
Contents |
Pt. 1. Achieving Compliance. Ch. 1. What Is Environmental Leadership? Ch. 2. The Role of Upper Management. Ch. 3. Establishing an Effective Environmental Audit Program. Ch. 4. The Question of Measurement -- Pt. 2. Recognizing Business Opportunities. Ch. 5. Defining Strategy in the "Age of Environmentalism" Ch. 6. Environmental Accounting for Competitive Advantage. Ch. 7. Environmentally Driven New Product Development. Ch. 8. Environmental Management Systems. Ch. 9. Management Information Systems and Environmental Management -- Pt. 3. Answering Public Expectations. Ch. 10. The Public Face of Corporate Environmental Strategy. Ch. 11. Responding to Stakeholders. Ch. 12. Public Disclosure and Environmental Reporting -- Afterword: Leadership Skills for Sustainable Development |
Summary |
With this book you'll gain the necessary skills to develop an effective corporate environmental strategy. It is organized around three classic global needs shared by both business strategists and environmental leaders: achieving compliance, recognizing business opportunity, and answering public expectations. The cases in this text are designed to reach both experienced managers and newcomers, through a compelling conceptual narrative that connects basic business needs with mounting environmental and energy choices |
Bibliography |
Includes bibliographical references and index |
Subject |
Industrial management -- Environmental aspects.
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Author |
Fletcher, Kevin A.
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Mendelson, Frank.
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LC no. |
98028233 |
ISBN |
0471169722 (paperback: alk. paper) |
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