658.8 Pal/Pos : Principles of services marketing / Adrian Palmer
Principles of services marketing / Adrian Palmer
MELB
1994
658.8 Pan/Cmt
Contemporary Marketing : the changing face of marketing in 21st century / Tapan K Panda
MELB, W'PONDS
2006
Contemporary Marketing : the changing face of marketing in 21st century / Tapan K Panda
MELB, W'PONDS
2006
658.8 Par/Mma : Marketing management / C. Whan Park, Gerald Zaltman
Marketing management / C. Whan Park, Gerald Zaltman
WATERFT
1987
658.8 Par/Smm : Strategic marketing management : a means-end approach / Mark E. Parry
Strategic marketing management : a means-end approach / Mark E. Parry
MELB
2002
658.8 Pay/Eos
The essence of services marketing / Adrian Payne
MELB
1993
658.8 Pea/Fpm : The four P's marketing strategies
The four P's marketing strategies
W'BOOL
2009
658.8 Pec/Avp 93/125 : Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? / Cornelia Pechmann, S. Ratneshwar
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? / Cornelia Pechmann, S. Ratneshwar
WATERFT
1993
658.8 Pec/Rms : Relationship marketing : strategy and implementation / Helen Peck [and others]
Relationship marketing : strategy and implementation / Helen Peck [and others]
W'PONDS
1999
658.8 Pen/Mma : Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
WATERFT
2012
658.8 Pep/Eot : Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers
Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers
MELB
1997
658.8 Per/Aib
Applications in basic marketing
MELB, W'PONDS
c1990-
Applications in basic marketing
MELB, W'PONDS
c1990-
Applications in basic marketing
MELB, W'PONDS
c1990-
Applications in basic marketing
MELB, W'PONDS
c1990-
4 additional entries
658.8 Per/Bma 1999 : Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
MELB
1999
658.8 Per/Bma 2002
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy
MELB, WATERFT
2002
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy
MELB, WATERFT
2002
658.8 Per/Eom 2006
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
MELB, WATERFT
2006
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
MELB, WATERFT
2006
658.8 Pet/Mmk 2007 : Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
MELB
2007
658.8 Pet/Mmk 2009 : Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
MELB
2009
658.8 Pet/Pom : A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr
MELB
2003
658.8 Phi/Uma : Understanding marketing : a European casebook / by Celia Phillips, Marie Paule-Kestemont, Ad Pruyn
Understanding marketing : a European casebook / by Celia Phillips, Marie Paule-Kestemont, Ad Pruyn
MELB
2000
658.8 Pie/Mls : Market-led strategic change : making marketing happen in your organization / Nigel Piercy
Market-led strategic change : making marketing happen in your organization / Nigel Piercy
MELB
1992
658.8 Pie/Mls 2009 : Market-led strategic change : transforming the process of going to market / Nigel F. Piercy
Market-led strategic change : transforming the process of going to market / Nigel F. Piercy
WATERFT
2009
658.8 Plo/Btt : Bringing technology to market : trends, cases, solutions / edited by Olaf Plötner and Robert E. Spekman
Bringing technology to market : trends, cases, solutions / edited by Olaf Plötner and Robert E. Spekman
W'PONDS
2007
658.8 Pri/Fom 2007 : Foundations of marketing / William Pride, O.C. Ferrell
Foundations of marketing / William Pride, O.C. Ferrell
MELB
2007
658.8 Pri/Fom 2012 : Foundations of marketing / John Fahy and David Jobber
Foundations of marketing / John Fahy and David Jobber
WATERFT
2012
658.8 Pri/Mbc 1987 : Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell
WATERFT
1987
658.8 Pri/Mca
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell
MELB, WATERFT
2006
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell
MELB, WATERFT
2006
658.8 Pri/Mca 2010
Marketing / William M. Pride, O. C. Ferrell
MELB, WATERFT
2010
Marketing / William M. Pride, O. C. Ferrell
MELB, WATERFT
2010
658.8 Pri/Mcc : Marketing : core concepts and applications / William M. Pride ... [and others]
Marketing : core concepts and applications / William M. Pride ... [and others]
MELB
2006
658.8 Pri/Mcc 2007
Marketing : core concepts & applications / W. Pride ... [and others]
MELB
2007
Marketing : core concepts & applications / W. Pride ... [and others]
MELB
2007
Marketing : core concepts & applications / W. Pride ... [and others]
MELB
2007
658.8 Proman Pst/Sgu : Promotional strategy. Study guide
Promotional strategy. Study guide
MELB
1998
658.8 Pru/Pca : Pursuing customers : an ethnography of marketing activities / Robert C. Prus
Pursuing customers : an ethnography of marketing activities / Robert C. Prus
W'PONDS
1989
658.8 Que/Ggh : Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz
Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz
W'BOOL
2007
658.8 Que/Mca
Marketing : creating and delivering value / Pascale G. Quester ... [and others]
MELB, W'BOOL, WATERFT
2007
Marketing : creating and delivering value / Pascale G. Quester ... [and others]
MELB, W'BOOL, WATERFT
2007
Marketing : creating and delivering value / Pascale G. Quester ... [and others]
MELB, W'BOOL, WATERFT
2007
658.8 Que/Mca 2004
Marketing : creating and delivering value / Pascale G. Quester, Robyn L. McGuiggan, William D. Perreault, E. Jerome McCarthy
MELB, W'PONDS, WATERFT
2004
Marketing : creating and delivering value / Pascale G. Quester, Robyn L. McGuiggan, William D. Perreault, E. Jerome McCarthy
MELB, W'PONDS, WATERFT
2004
Marketing : creating and delivering value / Pascale G. Quester, Robyn L. McGuiggan, William D. Perreault, E. Jerome McCarthy
MELB, W'PONDS, WATERFT
2004
658.8 Que/Mmt : Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
WATERFT
1993
658.8 R559B : Bottom-up marketing / by Al Ries and Jack Trout
Bottom-up marketing / by Al Ries and Jack Trout
MELB
1989
658.8 Rac : Marketing strategy and structure
Marketing strategy and structure
W'PONDS
1974
658.8 Rad : Marketing for non-profit organizations / David L. Rados
Marketing for non-profit organizations / David L. Rados
WATERFT
1981
658.8 Rad/Mfn 1996 : Marketing for nonprofit organizations / David L. Rados
Marketing for nonprofit organizations / David L. Rados
MELB
1996
658.8 Rat/Sma : Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner
Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner
MELB
2003
658.8 REA
Annual editions: Readings in marketing
W'PONDS
Readings in marketing strategy / [edited by] Jean-Claude Larréché, Edward C. Strong
W'PONDS
1982
658.8 Ree/Rtm : Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / Monique Reece
Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / Monique Reece
W'BOOL
2010
658.8 Rew : Introduction to marketing management : text and cases / by Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw
Introduction to marketing management : text and cases / by Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw
WATERFT
1973
658.8 Rex : High technology marketing management / Robert A. Rexroad
High technology marketing management / Robert A. Rexroad
W'PONDS
1983
658.8 Ric : Marketing planning strategies : a guide for small or medium-sized companies / by Craig S. Rice
Marketing planning strategies : a guide for small or medium-sized companies / by Craig S. Rice
W'PONDS
1984
658.8 Rie/Mwa : Marketing warfare / by Al Ries and Jack Trout
Marketing warfare / by Al Ries and Jack Trout
W'PONDS
1986
658.8 Rix/Ems
Essential marketing skills / Peter Rix
MELB, W'BOOL
2003
Essential marketing skills / Peter Rix
MELB, W'BOOL
2003
658.8 Rob : Marketing : basic concepts for decision making / Donald P. Robin
Marketing : basic concepts for decision making / Donald P. Robin
W'PONDS
1978
658.8 Roc/Kam 1998 : Key account management / John Rock
Key account management / John Rock
MELB
1998
658.8 Roc/Mka : Managing key accounts / John Rock
Managing key accounts / John Rock
W'PONDS
1994
658.8 Ros : Marketing / Larry J. Rosenberg
Marketing / Larry J. Rosenberg
W'PONDS
1977
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