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Mark   Medium Year
658.8 Per/Bma 2002    
      Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy MELB, WATERFT   Book 2002
      Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy MELB, WATERFT   Book 2002
658.8 Per/Eom 2006    
      Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy MELB, WATERFT   Book 2006
      Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy MELB, WATERFT   Book 2006
658.8 Pet/Mmk 2007 : Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr     
      Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr MELB  Book 2007
658.8 Pet/Mmk 2009 : Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr     
      Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr MELB  Book 2009
658.8 Pet/Pom : A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr     
      A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr MELB  Book 2003
658.8 Phi/Uma : Understanding marketing : a European casebook / by Celia Phillips, Marie Paule-Kestemont, Ad Pruyn     
      Understanding marketing : a European casebook / by Celia Phillips, Marie Paule-Kestemont, Ad Pruyn MELB  Book 2000
658.8 Pie/Mls : Market-led strategic change : making marketing happen in your organization / Nigel Piercy     
      Market-led strategic change : making marketing happen in your organization / Nigel Piercy MELB  Book 1992
658.8 Pie/Mls 2009 : Market-led strategic change : transforming the process of going to market / Nigel F. Piercy     
      Market-led strategic change : transforming the process of going to market / Nigel F. Piercy WATERFT  Book 2009
658.8 Plo/Btt : Bringing technology to market : trends, cases, solutions / edited by Olaf Plötner and Robert E. Spekman     
      Bringing technology to market : trends, cases, solutions / edited by Olaf Plötner and Robert E. Spekman W'PONDS  Book 2007
658.8 Pri/Fom 2007 : Foundations of marketing / William Pride, O.C. Ferrell     
      Foundations of marketing / William Pride, O.C. Ferrell MELB  Book 2007
658.8 Pri/Fom 2012 : Foundations of marketing / John Fahy and David Jobber     
      Foundations of marketing / John Fahy and David Jobber WATERFT  Book 2012
658.8 Pri/Mbc 1987 : Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell     
      Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell WATERFT  Book 1987
658.8 Pri/Mca    
      Marketing : concepts and strategies / William M. Pride, O.C. Ferrell MELB, WATERFT   Book 2006
      Marketing : concepts and strategies / William M. Pride, O.C. Ferrell MELB, WATERFT   Book 2006
658.8 Pri/Mca 2010    
      Marketing / William M. Pride, O. C. Ferrell MELB, WATERFT   Book 2010
      Marketing / William M. Pride, O. C. Ferrell MELB, WATERFT   Book 2010
658.8 Pri/Mcc : Marketing : core concepts and applications / William M. Pride ... [and others]     
      Marketing : core concepts and applications / William M. Pride ... [and others] MELB  Book 2006
658.8 Pri/Mcc 2007    
      Marketing : core concepts & applications / W. Pride ... [and others] MELB  Book 2007
      Marketing : core concepts & applications / W. Pride ... [and others] MELB  Book 2007
      Marketing : core concepts & applications / W. Pride ... [and others] MELB  Book 2007
658.8 Proman Pst/Sgu : Promotional strategy. Study guide     
      Promotional strategy. Study guide MELB  Book 1998
658.8 Pru/Pca : Pursuing customers : an ethnography of marketing activities / Robert C. Prus     
      Pursuing customers : an ethnography of marketing activities / Robert C. Prus W'PONDS  Book 1989
658.8 Que/Ggh : Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz     
      Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz W'BOOL  Book 2007
658.8 Que/Mca    
      Marketing : creating and delivering value / Pascale G. Quester ... [and others] MELB, W'BOOL, WATERFT   Book 2007
      Marketing : creating and delivering value / Pascale G. Quester ... [and others] MELB, W'BOOL, WATERFT   Book 2007
      Marketing : creating and delivering value / Pascale G. Quester ... [and others] MELB, W'BOOL, WATERFT   Book 2007
658.8 Que/Mca 2004    
      Marketing : creating and delivering value / Pascale G. Quester, Robyn L. McGuiggan, William D. Perreault, E. Jerome McCarthy MELB, W'PONDS, WATERFT   Book 2004
      Marketing : creating and delivering value / Pascale G. Quester, Robyn L. McGuiggan, William D. Perreault, E. Jerome McCarthy MELB, W'PONDS, WATERFT   Book 2004
      Marketing : creating and delivering value / Pascale G. Quester, Robyn L. McGuiggan, William D. Perreault, E. Jerome McCarthy MELB, W'PONDS, WATERFT   Book 2004
658.8 Que/Mmt : Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik     
      Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik WATERFT  Book 1993
658.8 R559B : Bottom-up marketing / by Al Ries and Jack Trout     
      Bottom-up marketing / by Al Ries and Jack Trout MELB  Book 1989
658.8 Rac : Marketing strategy and structure     
      Marketing strategy and structure W'PONDS  Book 1974
658.8 Rad : Marketing for non-profit organizations / David L. Rados     
      Marketing for non-profit organizations / David L. Rados WATERFT  Book 1981
658.8 Rad/Mfn 1996 : Marketing for nonprofit organizations / David L. Rados     
      Marketing for nonprofit organizations / David L. Rados MELB  Book 1996
658.8 Rat/Sma : Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner     
      Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner MELB  Book 2003
658.8 REA    
      Annual editions: Readings in marketing W'PONDS  Book  
      Readings in marketing strategy / [edited by] Jean-Claude Larréché, Edward C. Strong W'PONDS  Book 1982
658.8 Ree/Rtm : Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / Monique Reece     
      Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / Monique Reece W'BOOL  Book 2010
658.8 Rew : Introduction to marketing management : text and cases / by Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw     
      Introduction to marketing management : text and cases / by Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw WATERFT  Book 1973
658.8 Rex : High technology marketing management / Robert A. Rexroad     
      High technology marketing management / Robert A. Rexroad W'PONDS  Book 1983
658.8 Ric : Marketing planning strategies : a guide for small or medium-sized companies / by Craig S. Rice     
      Marketing planning strategies : a guide for small or medium-sized companies / by Craig S. Rice W'PONDS  Book 1984
658.8 Rie/Mwa : Marketing warfare / by Al Ries and Jack Trout     
      Marketing warfare / by Al Ries and Jack Trout W'PONDS  Book 1986
658.8 Rix/Ems    
      Essential marketing skills / Peter Rix MELB, W'BOOL   Book 2003
      Essential marketing skills / Peter Rix MELB, W'BOOL   Book 2003
658.8 Rob : Marketing : basic concepts for decision making / Donald P. Robin     
      Marketing : basic concepts for decision making / Donald P. Robin W'PONDS  Book 1978
658.8 Roc/Kam 1998 : Key account management / John Rock     
      Key account management / John Rock MELB  Book 1998
658.8 Roc/Mka : Managing key accounts / John Rock     
      Managing key accounts / John Rock W'PONDS  Book 1994
658.8 Ros : Marketing / Larry J. Rosenberg     
      Marketing / Larry J. Rosenberg W'PONDS  Book 1977
658.8 Ros/Mct    
      Marketing communications : theory and applications / John R. Rossiter and Steven Bellman MELB, W'BOOL, WATERFT   Book 2005
      Marketing communications : theory and applications / John R. Rossiter and Steven Bellman MELB, W'BOOL, WATERFT   Book 2005
      Marketing communications : theory and applications / John R. Rossiter and Steven Bellman MELB, W'BOOL, WATERFT   Book 2005
658.8 Row : Communications in marketing / Kenneth L. Rowe ; Eugene L. Dorr, consulting editor     
      Communications in marketing / Kenneth L. Rowe ; Eugene L. Dorr, consulting editor W'PONDS  Book 1978
658.8 Roy/Smc : Services marketing cases in emerging markets : an Asian perspective / Sanjit Jumar Roy, Dilip S. Mutum, Bang Nguyen, editors     
      Services marketing cases in emerging markets : an Asian perspective / Sanjit Jumar Roy, Dilip S. Mutum, Bang Nguyen, editors WATERFT  Book 2017
658.8 Rus/Sma    
      Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham MELB, WATERFT   Book 1996
      Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham MELB, WATERFT   Book 1996
658.8 Rya/Mot : The marketing of technology / C.G. Ryan     
      The marketing of technology / C.G. Ryan WATERFT  Book 1984
658.8 Rya/Sbm : Small business marketing secrets revealed / Peter Ryan     
      Small business marketing secrets revealed / Peter Ryan MELB  Book 2012
658.8 SAM : The effect of advertising on sales and brand shares / by J.M. Samuels     
      The effect of advertising on sales and brand shares / by J.M. Samuels W'PONDS  Book 1971
658.8 Sam/Mec : Marketing : e-commerce basics 101 / H. Raymond Samuels II, ed     
      Marketing : e-commerce basics 101 / H. Raymond Samuels II, ed MELB  Book 2002
658.8 San/Mar 2008 : Marketing / Richard L. Sandhusen     
      Marketing / Richard L. Sandhusen MELB  Book 2008
658.8 Sar/Mgt    
      Marketing graffiti : the view from the street / Michael Saren MELB, W'BOOL, WATERFT   Book 2006
      Marketing graffiti : the view from the street / Michael Saren MELB, W'BOOL, WATERFT   Book 2006
      Marketing graffiti : the view from the street / Michael Saren MELB, W'BOOL, WATERFT   Book 2006
658.8 Sar/Rct    
      The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer MELB, WATERFT   Book 2008
      The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer MELB, WATERFT   Book 2008
658.8 Sch/Lar : Leap : a revolution in creative business strategy / Bob Schmetterer     
      Leap : a revolution in creative business strategy / Bob Schmetterer MELB  Book 2003
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