658.8 Pru/Pca : Pursuing customers : an ethnography of marketing activities / Robert C. Prus
Pursuing customers : an ethnography of marketing activities / Robert C. Prus
W'PONDS
1989
658.8 Que/Ggh : Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz
Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz
W'BOOL
2007
658.8 Que/Mca
Marketing : creating and delivering value / Pascale G. Quester ... [and others]
MELB, W'BOOL, WATERFT
2007
Marketing : creating and delivering value / Pascale G. Quester ... [and others]
MELB, W'BOOL, WATERFT
2007
Marketing : creating and delivering value / Pascale G. Quester ... [and others]
MELB, W'BOOL, WATERFT
2007
658.8 Que/Mca 2004
Marketing : creating and delivering value / Pascale G. Quester, Robyn L. McGuiggan, William D. Perreault, E. Jerome McCarthy
MELB, W'PONDS, WATERFT
2004
Marketing : creating and delivering value / Pascale G. Quester, Robyn L. McGuiggan, William D. Perreault, E. Jerome McCarthy
MELB, W'PONDS, WATERFT
2004
Marketing : creating and delivering value / Pascale G. Quester, Robyn L. McGuiggan, William D. Perreault, E. Jerome McCarthy
MELB, W'PONDS, WATERFT
2004
658.8 Que/Mmt
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
WATERFT
1993
658.8 R559B : Bottom-up marketing / by Al Ries and Jack Trout
Bottom-up marketing / by Al Ries and Jack Trout
MELB
1989
658.8 Rac : Marketing strategy and structure
Marketing strategy and structure
W'PONDS
1974
658.8 Rad : Marketing for non-profit organizations / David L. Rados
Marketing for non-profit organizations / David L. Rados
WATERFT
1981
658.8 Rad/Mfn 1996 : Marketing for nonprofit organizations / David L. Rados
Marketing for nonprofit organizations / David L. Rados
MELB
1996
658.8 Rat/Sma : Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner
Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner
MELB
2003
658.8 REA
Annual editions: Readings in marketing
W'PONDS
Readings in marketing strategy / [edited by] Jean-Claude Larréché, Edward C. Strong
W'PONDS
1982
658.8 Ree/Rtm : Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / Monique Reece
Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / Monique Reece
W'BOOL
2010
658.8 Rew : Introduction to marketing management : text and cases / by Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw
Introduction to marketing management : text and cases / by Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw
WATERFT
1973
658.8 Rex : High technology marketing management / Robert A. Rexroad
High technology marketing management / Robert A. Rexroad
W'PONDS
1983
658.8 Ric : Marketing planning strategies : a guide for small or medium-sized companies / by Craig S. Rice
Marketing planning strategies : a guide for small or medium-sized companies / by Craig S. Rice
W'PONDS
1984
658.8 Rie/Mwa : Marketing warfare / by Al Ries and Jack Trout
Marketing warfare / by Al Ries and Jack Trout
W'PONDS
1986
658.8 Rix/Ems
Essential marketing skills / Peter Rix
MELB, W'BOOL
2003
Essential marketing skills / Peter Rix
MELB, W'BOOL
2003
658.8 Rob : Marketing : basic concepts for decision making / Donald P. Robin
Marketing : basic concepts for decision making / Donald P. Robin
W'PONDS
1978
658.8 Roc/Kam 1998 : Key account management / John Rock
Key account management / John Rock
MELB
1998
658.8 Roc/Mka : Managing key accounts / John Rock
Managing key accounts / John Rock
W'PONDS
1994
658.8 Ros : Marketing / Larry J. Rosenberg
Marketing / Larry J. Rosenberg
W'PONDS
1977
658.8 Ros/Mct
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman
MELB, W'BOOL, WATERFT
2005
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman
MELB, W'BOOL, WATERFT
2005
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman
MELB, W'BOOL, WATERFT
2005
658.8 Row : Communications in marketing / Kenneth L. Rowe ; Eugene L. Dorr, consulting editor
Communications in marketing / Kenneth L. Rowe ; Eugene L. Dorr, consulting editor
W'PONDS
1978
658.8 Roy/Smc : Services marketing cases in emerging markets : an Asian perspective / Sanjit Jumar Roy, Dilip S. Mutum, Bang Nguyen, editors
Services marketing cases in emerging markets : an Asian perspective / Sanjit Jumar Roy, Dilip S. Mutum, Bang Nguyen, editors
WATERFT
2017
658.8 Rus/Sma
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
MELB, WATERFT
1996
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
MELB, WATERFT
1996
658.8 Rya/Mot : The marketing of technology / C.G. Ryan
The marketing of technology / C.G. Ryan
WATERFT
1984
658.8 Rya/Sbm : Small business marketing secrets revealed / Peter Ryan
Small business marketing secrets revealed / Peter Ryan
MELB
2012
658.8 SAM : The effect of advertising on sales and brand shares / by J.M. Samuels
The effect of advertising on sales and brand shares / by J.M. Samuels
W'PONDS
1971
658.8 Sam/Mec : Marketing : e-commerce basics 101 / H. Raymond Samuels II, ed
Marketing : e-commerce basics 101 / H. Raymond Samuels II, ed
MELB
2002
658.8 San/Mar 2008 : Marketing / Richard L. Sandhusen
Marketing / Richard L. Sandhusen
MELB
2008
658.8 Sar/Mgt
Marketing graffiti : the view from the street / Michael Saren
MELB, W'BOOL, WATERFT
2006
Marketing graffiti : the view from the street / Michael Saren
MELB, W'BOOL, WATERFT
2006
Marketing graffiti : the view from the street / Michael Saren
MELB, W'BOOL, WATERFT
2006
658.8 Sar/Rct
The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer
MELB, WATERFT
2008
The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer
MELB, WATERFT
2008
658.8 Sch/Lar : Leap : a revolution in creative business strategy / Bob Schmetterer
Leap : a revolution in creative business strategy / Bob Schmetterer
MELB
2003
658.8 Sch/Rmt : Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt
Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt
MELB
2009
658.8 Sel/Vmn : Volunteerism marketing : new vistas for nonprofit and public sector management / Donald R. Self, Walter W. Wymer, Jr., editors
Volunteerism marketing : new vistas for nonprofit and public sector management / Donald R. Self, Walter W. Wymer, Jr., editors
MELB
1999
658.8 SER-A : Add value to your service : the key to success / edited by Carol Surprenant
Add value to your service : the key to success / edited by Carol Surprenant
MELB
1987
658.8 Set/Emg : Entrepreneurial marketing : global perspectives / edited by Zubin Sethna, Rosalind Jones, Paul Harrigan
Entrepreneurial marketing : global perspectives / edited by Zubin Sethna, Rosalind Jones, Paul Harrigan
MELB
2013
658.8 Sha/Mte
Marketing : theory, evidence, practice / Byron Sharp
MELB
2013
Marketing : theory, evidence, practice / Byron Sharp
MELB
2013
Marketing : theory, evidence, practice / Byron Sharp
MELB
2013
Marketing : theory, evidence, practice / Byron Sharp
MELB
2013
658.8 She/Cma : Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr. editor
Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr. editor
WATERFT
1995
658.8 She/Dmn
Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors
MELB, W'PONDS
2006
Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors
MELB, W'PONDS
2006
658.8 Shi/Pmm : Promotion management & marketing communications / Terence A. Shimp
Promotion management & marketing communications / Terence A. Shimp
MELB
1993
658.8 Sho/Mca : Employee competency and marketing performance : an empirical investigation / by Lori Anne Shore
Employee competency and marketing performance : an empirical investigation / by Lori Anne Shore
MELB THESES
2007
658.8 Sho/Sos : The secrets of successful marketing / Neil Shoebridge
The secrets of successful marketing / Neil Shoebridge
MELB
1993
658.8 Sil/Sow : The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman
MELB
2001
658.8 Sla/Mop : Market orientation, performance and the moderating influence of competitive environment / Stanley F. Slater, John C. Narver
Market orientation, performance and the moderating influence of competitive environment / Stanley F. Slater, John C. Narver
WATERFT
1992
658.8 Smi/Gat : Great answers to tough marketing questions / P.A. Smith
Great answers to tough marketing questions / P.A. Smith
MELB
1999
658.8 Smi/Gat 2003 : Great answers to tough marketing questions / P.R. Smith
Great answers to tough marketing questions / P.R. Smith
MELB
2003
658.8 Smi/Mca 1998 : Marketing communications : an integrated approach / P.R. Smith
Marketing communications : an integrated approach / P.R. Smith
MELB
1998
658.8 Smi/Mcn 2003 : Meeting customer needs / Ian Smith
Meeting customer needs / Ian Smith
MELB
2003
658.8 Sol/Mrp 2009 : Marketing : real people real choices / [Michael R.] Solomon ... [and others]
Marketing : real people real choices / [Michael R.] Solomon ... [and others]
MELB
2009
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