Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie
MELB, WATERFT
2008
Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie
MELB, WATERFT
2008
658.8 Tay/Gtm : Getting the message across : communication, marketing and PR in business / Margaret Taylor
Getting the message across : communication, marketing and PR in business / Margaret Taylor
W'BOOL
1991
658.8 Ted/Raf : The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones
The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones
W'PONDS
1993
658.8 Ter/Mls : Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks
WATERFT
658.8 Uni/Wpm : Functional and dysfunctional interpersonal conflict in marketing/Sales cross-functional relationships / Graham R. Massey, Philip L. Dawes
Functional and dysfunctional interpersonal conflict in marketing/Sales cross-functional relationships / Graham R. Massey, Philip L. Dawes
W'PONDS
Marketing planning : principles into practice / Marian Burk Wood
MELB, WATERFT
2004
Marketing planning : principles into practice / Marian Burk Wood
MELB, WATERFT
2004
658.8 Wym/Nmm : Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes
Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes
WATERFT
2006
658.8 You/Mhr : The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young
The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young
W'PONDS
2011
658.8 You/Mta : Marketing technology as a service : proven techniques that create value / edited by Laurie Young and Bev Burgess
Marketing technology as a service : proven techniques that create value / edited by Laurie Young and Bev Burgess
W'BOOL
2010
658.8 You/Mtp : Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young
Marketing the professional services firm : applying the principles and the science of marketing to the professions / Laurie Young
MELB
2005
658.8 Zei/Cff : A conceptual framework for understanding e-service quality : implications for future research and managerial practice / Valarie A. Zeithaml, A. Parasuraman, and Arvind Malhotra
A conceptual framework for understanding e-service quality : implications for future research and managerial practice / Valarie A. Zeithaml, A. Parasuraman, and Arvind Malhotra
WATERFT
2000
658.8 Zei/Smi 2006 : Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
MELB
Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling
MELB
2018
Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling
MELB
2018
658.8 Zei/Smi 2024 : Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
MELB
2024
658.8 Zwi/Imp : Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla
Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla
W'PONDS
2011
658.8001 Ara/Rmt : Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg
Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg
W'PONDS
2010
658.8001 Bai/Aim : Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das
Aesthetics in marketing / Rajat K. Baisya, G. Ganesh Das
W'BOOL
2008
658.8001 Bak/Mta 2010 : Marketing theory : a student text / edited by Michael J. Baker & Michael Saren
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren
W'BOOL
2010
658.8001 Dem/Aoc : The application of commercial marketing techniques in the social marketing situation
The application of commercial marketing techniques in the social marketing situation
WATERFT
2000
658.8001 Gro/Iso : In search of a new logic for marketing : the foundation of contemporary marketing theory / Christian Gronroos
In search of a new logic for marketing : the foundation of contemporary marketing theory / Christian Gronroos
MELB
2007
658.8001 Hun/Cim : Controversy in marketing theory : for reason, realism, truth, and objectivity / Shelby D. Hunt
Controversy in marketing theory : for reason, realism, truth, and objectivity / Shelby D. Hunt
MELB
2003
658.8001 Hun/Mtf : Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt
MELB
Critical marketing : defining the field / Michael Saren ... [and others]
MELB, W'PONDS
2007
Critical marketing : defining the field / Michael Saren ... [and others]
MELB, W'PONDS
2007
658.8001 Thu/Esd : Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston
Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston
MELB
2019
658.800112 Kit/Fom : The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen
The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen
MELB
2003
658.80014 Bus/Mcp : Marketing communication policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger
Marketing communication policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger
MELB
