658.8002854678 Smi/Eet 2005 : eMarketing eXcellence : the heart of eBusiness / P.R. Smith and Dave Chaffey
eMarketing eXcellence : the heart of eBusiness / P.R. Smith and Dave Chaffey
MELB
2005
658.800285469 Hai/Mmt : Mobile marketing : the message revolution / Matt Haig
Mobile marketing : the message revolution / Matt Haig
MELB
2002
658.800285574 Del/Dme : Data mining explained : a manager's guide to customer-centric business intelligence / Rhonda Delmater and Monte Hancock
Data mining explained : a manager's guide to customer-centric business intelligence / Rhonda Delmater and Monte Hancock
WATERFT
2000
658.800285575 Sha/Cam : Computer-aided marketing and selling : information asset management / Robert Shaw
Computer-aided marketing and selling : information asset management / Robert Shaw
MELB
1991
658.800285678 Eme/Ewb : Exploring Web marketing and project management / Donald Emerick, Kimberlee Round
Exploring Web marketing and project management / Donald Emerick, Kimberlee Round
MELB
2000
658.8003 Bak/Mdo 1998
Macmillan dictionary of marketing and advertising / [edited by] Michael J. Baker
MELB, W'BOOL
1998
Macmillan dictionary of marketing and advertising / [edited by] Michael J. Baker
MELB, W'BOOL
1998
658.8003 Ben/Dom 2000 : Dictionary of marketing terms / by Jane Imber, Betsy-Ann Toffler
Dictionary of marketing terms / by Jane Imber, Betsy-Ann Toffler
W'BOOL
2000
658.8003 Clo/Ceo : Concise encyclopedia of professional services marketing / Kenneth E. Clow and Robert E. Stevens
Concise encyclopedia of professional services marketing / Kenneth E. Clow and Robert E. Stevens
MELB
2009
658.8003 Dac/Ado
The advanced dictionary of marketing : putting theory to use / Scott G. Dacko
MELB, W'PONDS
2008
The advanced dictionary of marketing : putting theory to use / Scott G. Dacko
MELB, W'PONDS
2008
658.8003 Doy/Cdo
Collins dictionary of marketing / Charles Doyle
MELB, WATERFT
2003
Collins dictionary of marketing / Charles Doyle
MELB, WATERFT
2003
658.8003 Doy/Dom : A Dictionary of marketing / Charles Doyle
A Dictionary of marketing / Charles Doyle
MELB
2011
658.8003 Iva/Dom 2003 : Dictionary of marketing / A. Ivanovic, P.H. Collin
Dictionary of marketing / A. Ivanovic, P.H. Collin
MELB
2003
658.8003 Yad/Ido 2002 : The international dictionary of marketing : over 2,000 professional terms & techniques / Daniel Yadin
The international dictionary of marketing : over 2,000 professional terms & techniques / Daniel Yadin
W'BOOL
2002
658.8005 Mre/Vie
The marketing review
MELB
2000-
658.8007 Cla/Com : Cornerstones of marketing / David Clark-Murphy
Cornerstones of marketing / David Clark-Murphy
MELB
2006
658.8007 Rix/Map 2000 : Marketing : a practical approach / Peter Rix
Marketing : a practical approach / Peter Rix
WATERFT
2001
658.8007 Rix/Map 2004
Marketing : a practical approach / Peter Rix
MELB, WATERFT
2004
Marketing : a practical approach / Peter Rix
MELB, WATERFT
2004
Marketing : a practical approach / Peter Rix
MELB, WATERFT
2004
658.800711 Har/Mch : Marketing changes / edited by Susan Hart
Marketing changes / edited by Susan Hart
W'PONDS
2003
658.800711 Lic/Fob : Fundamentals of business marketing education : a guide for university-level faculty and policy makers / J. David Lichtenthal, editor
Fundamentals of business marketing education : a guide for university-level faculty and policy makers / J. David Lichtenthal, editor
MELB
2004
658.80072 Bub/Aqm : Applying qualitative methods to marketing management research / editors Renate Buber, Johannes Gadner, Lyn Richards
Applying qualitative methods to marketing management research / editors Renate Buber, Johannes Gadner, Lyn Richards
MELB
2003
658.80072 Win/Mad
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
MELB
2014
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
MELB
2014
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
MELB
2014
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston
MELB
2014
658.800723 Bon/Mpa : Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark
Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark
WATERFT
1988
658.80076 Aus/Mfs : Marketing for small business. Part 1, Retail and service businesses / Department of Industry, Technology and Commerce
Marketing for small business. Part 1, Retail and service businesses / Department of Industry, Technology and Commerce
W'PONDS
1985
658.80076 Dib/Mba 2004 : Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin
Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin
WATERFT
2004
658.8008 BLI : Marketing and the behavioral sciences : selected readings
Marketing and the behavioral sciences : selected readings
WATERFT
1967
658.8008 Eni/Mca 1995 : Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa
Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa
WATERFT
1995
658.8008 Kel/Mmp 1967 : Managerial marketing : perspectives and viewpoints; a source book / Eugene J. Kelley [and] William Lazer
Managerial marketing : perspectives and viewpoints; a source book / Eugene J. Kelley [and] William Lazer
WATERFT
1967
658.80081 Tun/Bmm : Branded male : marketing to men / Mark Tungate
Branded male : marketing to men / Mark Tungate
MELB
2008
658.800844 Tre/Fpm : 50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Tréguer
50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Tréguer
MELB
2002
658.80089 Pir/Ema : Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton
Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton
W'BOOL
2005
658.8009 Ful/Eit : Explorations in the history of marketing / series editor: Jagdish N. Sheth ; editor: Ronald A. Fullerton
Explorations in the history of marketing / series editor: Jagdish N. Sheth ; editor: Ronald A. Fullerton
WATERFT
1994
658.800924 Cop : The memoirs of an erotic bookseller / by Armand Coppens assisted by his tired wife Clementine and her distant lover
The memoirs of an erotic bookseller / by Armand Coppens assisted by his tired wife Clementine and her distant lover
W'PONDS
1969-
658.80094 Hal/Emr : European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard Hünerberg
European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard Hünerberg
WATERFT
1993
658.80094 Int : International marketing and purchasing of industrial goods : an interaction approach / by IMP Project Group ; editor, Håkan Håkansson
International marketing and purchasing of industrial goods : an interaction approach / by IMP Project Group ; editor, Håkan Håkansson
WATERFT
1982
658.80095 Bla/Tsd : The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy
MELB
2003
658.80095 Cap/Amc : The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker
The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker
WATERFT
1999
658.80095 Kot/Mma 2006 : Marketing management : an Asian perspective / Philip Kotler ... [and others]
Marketing management : an Asian perspective / Philip Kotler ... [and others]
WATERFT
2006
658.80095 Lov/Smi 2005 : Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [and others]
Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [and others]
WATERFT
2005
658.80095 Tan/Mit : Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan
Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan
MELB
2001
658.800951 Gre/Dic : Distribution in China : getting down to the nuts and bolts / by Jane Greaves with Peter Baldwin
Distribution in China : getting down to the nuts and bolts / by Jane Greaves with Peter Baldwin
MELB
1994
658.800951275 Ike/Rot : The return of the god of wealth : the transition to a market economy in urban China / Charlotte Ikels
The return of the god of wealth : the transition to a market economy in urban China / Charlotte Ikels
MELB
1996
658.80095982 Dew/Pmi : Peasant marketing in Java / Alice G. Dewey
Peasant marketing in Java / Alice G. Dewey
WATERFT
1962
658.800973 Ger/Gir : Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman
MELB
1990
658.800973 Har/Mma 2004 : Marketing mistakes and successes / Robert F. Hartley
Marketing mistakes and successes / Robert F. Hartley
MELB
2004
658.800973 Har/Mma 2009
Marketing mistakes and successes / Robert F. Hartley
MELB, W'BOOL, WATERFT
2009
Marketing mistakes and successes / Robert F. Hartley
MELB, W'BOOL, WATERFT
2009
Marketing mistakes and successes / Robert F. Hartley
MELB, W'BOOL, WATERFT
2009
658.800973 Tel/Wav : Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder
Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder
WATERFT
2002
658.800993 Aus/Mca : Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998 / editors, Brendan J. Gray & Kenneth R. Deans
Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998 / editors, Brend
WATERFT
1998
658.800993 Ros/Bmm : Basic marketing : marketing in the third millennium / Paul Rose
Basic marketing : marketing in the third millennium / Paul Rose
WATERFT
2001
658.800993 Ros/Bmm 2004
Basic marketing : marketing in the third millenium / Paul Rose
MELB, WATERFT
2004
Basic marketing : marketing in the third millenium / Paul Rose
MELB, WATERFT
2004
658.800994 Cle/Acs : Australian case studies in strategic marketing / Michael D. Clemes and Gregory J. Brush
Australian case studies in strategic marketing / Michael D. Clemes and Gregory J. Brush
MELB
2005
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