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Mark   Medium Year
658.80095 Bla/Tsd : The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy     
      The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy MELB  Book 2003
658.80095 Cap/Amc : The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker     
      The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker WATERFT  Book 1999
658.80095 Kot/Mma 2006 : Marketing management : an Asian perspective / Philip Kotler ... [and others]     
      Marketing management : an Asian perspective / Philip Kotler ... [and others] WATERFT  Book 2006
658.80095 Lov/Smi 2005 : Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [and others]     
      Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [and others] WATERFT  Book 2005
658.80095 Tan/Mit : Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan     
      Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan MELB  Book 2001
658.800951 Gre/Dic : Distribution in China : getting down to the nuts and bolts / by Jane Greaves with Peter Baldwin     
      Distribution in China : getting down to the nuts and bolts / by Jane Greaves with Peter Baldwin MELB  Book 1994
658.800951275 Ike/Rot : The return of the god of wealth : the transition to a market economy in urban China / Charlotte Ikels     
      The return of the god of wealth : the transition to a market economy in urban China / Charlotte Ikels MELB  Book 1996
658.80095982 Dew/Pmi : Peasant marketing in Java / Alice G. Dewey     
      Peasant marketing in Java / Alice G. Dewey WATERFT  Book 1962
658.800973 Ger/Gir : Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman     
      Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman MELB  Book 1990
658.800973 Har/Mma 2004 : Marketing mistakes and successes / Robert F. Hartley     
      Marketing mistakes and successes / Robert F. Hartley MELB  Book 2004
658.800973 Har/Mma 2009    
      Marketing mistakes and successes / Robert F. Hartley MELB, W'BOOL, WATERFT   Book 2009
      Marketing mistakes and successes / Robert F. Hartley MELB, W'BOOL, WATERFT   Book 2009
      Marketing mistakes and successes / Robert F. Hartley MELB, W'BOOL, WATERFT   Book 2009
658.800973 Tel/Wav : Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder     
      Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder WATERFT  Book 2002
658.800993 Aus/Mca : Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998 / editors, Brendan J. Gray & Kenneth R. Deans     
      Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998 / editors, Brend WATERFT  Book 1998
658.800993 Ros/Bmm : Basic marketing : marketing in the third millennium / Paul Rose     
      Basic marketing : marketing in the third millennium / Paul Rose WATERFT  Book 2001
658.800993 Ros/Bmm 2004    
      Basic marketing : marketing in the third millenium / Paul Rose MELB, WATERFT   Book 2004
      Basic marketing : marketing in the third millenium / Paul Rose MELB, WATERFT   Book 2004
658.800994 Cle/Acs : Australian case studies in strategic marketing / Michael D. Clemes and Gregory J. Brush     
      Australian case studies in strategic marketing / Michael D. Clemes and Gregory J. Brush MELB  Book 2005
658.800994 Gra/Amc : Australian marketing : critical essays, readings and cases / Peter Graham, editor     
      Australian marketing : critical essays, readings and cases / Peter Graham, editor MELB  Book 1993
658.800994 Kot/Maa : Marketing : Australia & New Zealand / Philip Kotler ... [and others]     
      Marketing : Australia & New Zealand / Philip Kotler ... [and others] W'PONDS  Book 1994
658.800994 Kot/Mar 1998 : Marketing / Philip Kotler ... [and others]     
      Marketing / Philip Kotler ... [and others] MELB  Book 1998
658.800994 Kot/Mar 2001 : Marketing / Philip Kotler ... [and others]     
      Marketing / Philip Kotler ... [and others] WATERFT  Book 2001
658.800994 Kot/Mar 2004    
      Marketing / Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong WATERFT, WATERFT ADPML   Book 2004
      Marketing / Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong WATERFT, WATERFT ADPML   Book 2004
658.800994 Kot/Mar 2006    
      Marketing / Philip Kotler ... [and others] MELB, WATERFT   Book 2006
      Marketing / Philip Kotler ... [and others] MELB, WATERFT   Book 2006
658.800994 Kot/Mar 2010    
      Marketing / [Philip] Kotler, [Linden] Brown, [Suzan] Burton, [Kenneth R.] Deans, [Gary] Armstrong MELB, W'BOOL, WATERFT   Book 2010
      Marketing / [Philip] Kotler, [Linden] Brown, [Suzan] Burton, [Kenneth R.] Deans, [Gary] Armstrong MELB, W'BOOL, WATERFT   Book 2010
      Marketing / [Philip] Kotler, [Linden] Brown, [Suzan] Burton, [Kenneth R.] Deans, [Gary] Armstrong MELB, W'BOOL, WATERFT   Book 2010
658.800994 Kot/Mar 2013    
      Marketing / Kotler, Burton, Deans, Brown, Armstrong MELB, W'PONDS   Book 2013
      Marketing / Kotler, Burton, Deans, Brown, Armstrong MELB, W'PONDS   Book 2013
      Marketing / Kotler, Burton, Deans, Brown, Armstrong MELB, W'PONDS   Book 2013
658.800994 LAY : Australian cases in marketing / by R.A. Layton, R.C. O'Leary and H.A. Thompson     
      Australian cases in marketing / by R.A. Layton, R.C. O'Leary and H.A. Thompson W'PONDS  Book 1975
658.800994 Lov/Sma : Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker     
      Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker WATERFT  Book 1998
658.800994 Lov/Sma 2001 : Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker     
      Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker WATERFT  Book 2001
658.800994 Lov/Sma 2004 : Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker     
      Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker WATERFT  Book 2004
658.800994 Lov/Sma 2007    
      Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker MELB, W'BOOL, WATERFT   Book 2007
      Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker MELB, W'BOOL, WATERFT   Book 2007
      Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker MELB, W'BOOL, WATERFT   Book 2007
658.800994 Lov/Sma 2011    
      Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz MELB, W'BOOL, WATERFT   Book 2011
      Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz MELB, W'BOOL, WATERFT   Book 2011
      Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz MELB, W'BOOL, WATERFT   Book 2011
      Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz MELB, W'BOOL, WATERFT   Book 2011
3 additional entries    
658.800994 Lov/Sma 2015    
      Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz MELB, WATERFT   Book 2014
      Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz MELB, WATERFT   Book 2014
      Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz MELB, WATERFT   Book 2014
      Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz MELB, WATERFT   Book 2014
7 additional entries    
658.800994 M345K2 : Marketing in Australia / Philip Kotler ... [and others]     
      Marketing in Australia / Philip Kotler ... [and others] MELB  Book 1989
658.800994 Mac/Ama : The Australian marketing and promotion handbook / Jim Macnamara     
      The Australian marketing and promotion handbook / Jim Macnamara WATERFT  Book 1990
658.800994 Mar/Shn    
      Marketing & ebusiness W'BOOL  Journal 2002
      Marketing MELB, W'BOOL   Journal 2002-
      Marketing MELB, W'BOOL   Journal 2002-
658.800994 Mcc/Ama : Australian marketing : a casebook / edited by Janet McColl-Kennedy, Oliver H.M. Yau, Reg Hardman     
      Australian marketing : a casebook / edited by Janet McColl-Kennedy, Oliver H.M. Yau, Reg Hardman MELB  Book 1990
658.800994 Mcg/Asm    
      Australian services : marketing and management / Linda McGuire MELB, W'BOOL, WATERFT   Book 1999
      Australian services : marketing and management / Linda McGuire MELB, W'BOOL, WATERFT   Book 1999
      Australian services : marketing and management / Linda McGuire MELB, W'BOOL, WATERFT   Book 1999
658.801 Joy/Imh    
      Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner MELB, W'BOOL, WATERFT   Book 2009
      Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner MELB, W'BOOL, WATERFT   Book 2009
      Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner MELB, W'BOOL, WATERFT   Book 2009
658.802 Ada/Rot : The role of the web in marketing and organisational performance / Stewart Adam     
      The role of the web in marketing and organisational performance / Stewart Adam MELB THESES  Book 2004
658.802 Amb/Mat 2003 : Marketing and the bottom line : the marketing metrics that will pump up cash flow / Tim Ambler     
      Marketing and the bottom line : the marketing metrics that will pump up cash flow / Tim Ambler MELB  Book 2003
658.802 And/Lth : The long tail : how endless choice is creating unlimited demand / Chris Anderson     
      The long tail : how endless choice is creating unlimited demand / Chris Anderson W'PONDS  Book 2006
658.802 And/Lth 2009 : The longer long tail : how endless choice is creating unlimited demand / Chris Anderson     
      The longer long tail : how endless choice is creating unlimited demand / Chris Anderson W'BOOL  Book 2009
658.802 And/Ltw 2008 : The long tail : why the future of business is selling less of more / Chris Anderson     
      The long tail : why the future of business is selling less of more / Chris Anderson MELB  Book 2008
658.802 And/Smm    
      Strategic marketing management / Carol H. Anderson, Julian W. Vincze MELB, WATERFT   Book 2004
      Strategic marketing management / Carol H. Anderson, Julian W. Vincze MELB, WATERFT   Book 2004
658.802 Ass/Mpa 1995    
      Marketing : principles & strategy / Henry Assael, Peter Reed, Mark Patton MELB, WATERFT   Book 1995
      Marketing : principles & strategy / Henry Assael, Peter Reed, Mark Patton MELB, WATERFT   Book 1995
658.802 Bak/Msa 2000 : Marketing strategy and management / Michael J. Baker     
      Marketing strategy and management / Michael J. Baker MELB  Book 2000
658.802 Bal/Cam 1990 : Creating achievable marketing plans / Peter Balan     
      Creating achievable marketing plans / Peter Balan MELB  Book 1990
658.802 Bal/Cam 1991 : Creating achievable marketing plans / Peter Balan     
      Creating achievable marketing plans / Peter Balan WATERFT  Book 1991
658.802 Ban/Mpg : The market planning guide : creating a plan to successfully market your business, products, or service / David H. Bangs, Jr     
      The market planning guide : creating a plan to successfully market your business, products, or service / David H. Bangs, Jr MELB  Book 1995
658.802 Ban/Mpg 1998 : The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr     
      The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr MELB  Book 1998
658.802 Bar/Smt : Services marketing : text and cases / Steve Baron and Kim Harris     
      Services marketing : text and cases / Steve Baron and Kim Harris WATERFT  Book 1995
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