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Mark   Medium Year
658.802 Noy/Bid : Beyond industrial dualism : market and job segmentation in the new economy / Thierry J. Noyelle     
      Beyond industrial dualism : market and job segmentation in the new economy / Thierry J. Noyelle WATERFT  Book 1987
658.802 Nyk/Myb : Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel     
      Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel MELB  Book 2003
658.802 Ogd/Dac : Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden     
      Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden WATERFT  Book 1998
658.802 Ott/Gma : Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III     
      Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III MELB  Book 1993
658.802 Ott/Mcm : Marketing communication management / Otto Ottesen     
      Marketing communication management / Otto Ottesen W'BOOL  Book 2001
658.802 Ove/Mpk 2007 : Marketing planning kit : write your own marketing plan / Rodney Overton     
      Marketing planning kit : write your own marketing plan / Rodney Overton MELB  Book 2003
658.802 Pal/Sbp : Successful business planning : energizing your company's potential / Norton Paley     
      Successful business planning : energizing your company's potential / Norton Paley WATERFT  Book 2004
658.802 Par/Cii    
      Contemporary issues in marketing and consumer behaviour / by Elizabeth Parsons, Pauline Maclaran MELB, W'BOOL, WATERFT   Book 2009
      Contemporary issues in marketing and consumer behaviour / by Elizabeth Parsons, Pauline Maclaran MELB, W'BOOL, WATERFT   Book 2009
      Contemporary issues in marketing and consumer behaviour / by Elizabeth Parsons, Pauline Maclaran MELB, W'BOOL, WATERFT   Book 2009
658.802 Pea/Pat : A paradigmatic approach to managing complexity in knowledge-driven marketing / by James Pearce     
      A paradigmatic approach to managing complexity in knowledge-driven marketing / by James Pearce MELB THESES  Book 2005
658.802 Per/Sfi : Strategies for implementing integrated marketing communications / Larry Percy     
      Strategies for implementing integrated marketing communications / Larry Percy MELB  Book 1997
658.802 Pic/Imc 2005 : Integrated marketing communications / David Pickton, Amanda Broderick     
      Integrated marketing communications / David Pickton, Amanda Broderick MELB  Book 2005
658.802 Poi/Sma : Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz and W.Fred van Raaij     
      Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz and W.Fred van Raaij MELB  Book 2007
658.802 Pon/Opm : Influences on organisational performance : marketing research, market environment and orientation / by Marcin Pont     
      Influences on organisational performance : marketing research, market environment and orientation / by Marcin Pont MELB THESES  Book 2007
658.802 Pow/Mbm : Modern business marketing : a strategic planning approach to business and industrial markets / Thomas L. Powers     
      Modern business marketing : a strategic planning approach to business and industrial markets / Thomas L. Powers MELB  Book 1991
658.802 Pro/Sma : Strategic marketing : an introduction / Tony Proctor     
      Strategic marketing : an introduction / Tony Proctor MELB  Book 2000
658.802 Pro/Sma 2008 : Strategic marketing : an introduction / Tony Proctor     
      Strategic marketing : an introduction / Tony Proctor MELB  Book 2008
658.802 Ran/Bms : Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr     
      Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr MELB  Book 1995
658.802 Ran/Bmt : Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr     
      Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr MELB  Book 1995
658.802 Ran/Msa 2007 : Marketing strategies : a contemporary approach     
      Marketing strategies : a contemporary approach W'BOOL  Book 2007
658.802 Rao/Afs : Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel     
      Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel MELB  Book 1998
658.802 Rao/Mam : Marketing and multicultural diversity / edited by C.P. Rao     
      Marketing and multicultural diversity / edited by C.P. Rao WATERFT  Book 2006
658.802 Ree/Mpa 1997    
      Marketing : planning and strategy / Peter Reed MELB, W'PONDS   Book 1997
      Marketing : planning and strategy / Peter Reed MELB, W'PONDS   Book 1997
658.802 Ree/Smd 2010    
      Strategic marketing : decision making and planning / Peter Reed MELB, W'BOOL, WATERFT   Book 2010
      Strategic marketing : decision making and planning / Peter Reed MELB, W'BOOL, WATERFT   Book 2010
      Strategic marketing : decision making and planning / Peter Reed MELB, W'BOOL, WATERFT   Book 2010
658.802 Ree/Smp 2003    
      Strategic marketing planning / by Peter Reed MELB, WATERFT   Book 2003
      Strategic marketing planning / by Peter Reed MELB, WATERFT   Book 2003
658.802 Ree/Smp 2007    
      Strategic marketing planning / Peter Reed MELB, WATERFT   Book 2006
      Strategic marketing planning / Peter Reed MELB, WATERFT   Book 2006
658.802 Rob/Sma : Strategic marketing : a market based perspective / [prepared by Zeynep Roberts]     
      Strategic marketing : a market based perspective / [prepared by Zeynep Roberts] MELB  Book 2006
658.802 Rug/Ias : Identity and strategy : how individual visions enable the design of a market strategy that works / Olaf G. Rughase     
      Identity and strategy : how individual visions enable the design of a market strategy that works / Olaf G. Rughase W'PONDS  Book 2006
658.802 Rur/Emo    
      EcoRange : market-oriented environmental certification for rangeland pastoral industries W'PONDS  Book 2004
      EcoRange : market-oriented environmental certification for rangeland pastoral industries W'PONDS  Book 2004
      EcoRange : market-oriented environmental certification for rangeland pastoral industries W'PONDS  Book 2004
      EcoRange : market-oriented environmental certification for rangeland pastoral industries W'PONDS  Book 2004
      EcoRange : market-oriented environmental certification for rangeland pastoral industries W'PONDS  Book 2004
658.802 Rus/Fom    
      The fundamentals of marketing / Edward Russell MELB, W'BOOL   Book 2010
      The fundamentals of marketing / Edward Russell MELB, W'BOOL   Book 2010
658.802 Sad/Scb : Strategic change : building a high performance organization / edited by Philip Sadler     
      Strategic change : building a high performance organization / edited by Philip Sadler WATERFT  Book 1995
658.802 Sch/Eoi : The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen     
      The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen WATERFT  Book 2011
658.802 Sch/Imc    
      Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn MELB, WATERFT   Book 1993
      Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn MELB, WATERFT   Book 1993
658.802 Sch/Msc 1998    
      Marketing strategy : customers and competition / Steven P. Schnaars MELB  Book 1998
      Marketing strategy : customers and competition / Steven P. Schnaars MELB  Book 1998
658.802 Shi/Imc 2010    
      Integrated marketing communications in advertising and promotion / Terence A. Shimp MELB, W'BOOL, WATERFT   Book 2010
      Integrated marketing communications in advertising and promotion / Terence A. Shimp MELB, W'BOOL, WATERFT   Book 2010
      Integrated marketing communications in advertising and promotion / Terence A. Shimp MELB, W'BOOL, WATERFT   Book 2010
      Integrated marketing communications in advertising and promotion / Terence A. Shimp MELB, W'BOOL, WATERFT   Book 2010
2 additional entries    
658.802 Ski/Amt : The ambush marketing toolkit / Kim Skildum-Reid     
      The ambush marketing toolkit / Kim Skildum-Reid MELB  Book 2007
658.802 Smi/Mca 2002 : Marketing communications : an integrated approach / P. R. Smith with Jonathan Taylor     
      Marketing communications : an integrated approach / P. R. Smith with Jonathan Taylor MELB  Book 2003
658.802 Smi/Mca 2004 : Marketing communications : an integrated approach / Paul Smith, Jonathan Taylor     
      Marketing communications : an integrated approach / Paul Smith, Jonathan Taylor MELB  Book 2004
658.802 Smi/Smc : Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford     
      Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford W'BOOL  Book 1997
658.802 Sta/Htp 1998 : How to prepare a marketing plan : a guide to reaching the consumer market / John Stapleton and Michael Thomas     
      How to prepare a marketing plan : a guide to reaching the consumer market / John Stapleton and Michael Thomas W'BOOL  Book 1998
658.802 Sta/Msa : Marketing strategy : a global perspective / Vernon R. Stauble     
      Marketing strategy : a global perspective / Vernon R. Stauble MELB  Book 2000
658.802 Ste/Mpg : Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren     
      Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren WATERFT  Book 1991
658.802 Ste/Mpg 2005 : Marketing planning guide / Robert E. Stevens ... [and others]     
      Marketing planning guide / Robert E. Stevens ... [and others] MELB  Book 2005
658.802 Strmar Sma/Lma 2007 : [Learning materials for] Strategic marketing / by Jerry Soldatos and Rachel Pears     
      [Learning materials for] Strategic marketing / by Jerry Soldatos and Rachel Pears W'BOOL  CD-ROM 2007
658.802 Tay/Mpa : Marketing planning : a step-by-step guide / James W. Taylor     
      Marketing planning : a step-by-step guide / James W. Taylor MELB  Book 1997
658.802 Tol/Smc : Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella CarĂº     
      Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella CarĂº MELB  Book 2008
658.802 Tro/Mkm : Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo     
      Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo W'PONDS  Book 2006
658.802 Tuc/Imc 2008    
      Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell MELB, WATERFT   Book 2008
      Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell MELB, WATERFT   Book 2008
658.802 Wal/Dyi : Developing your integrated marketing communication plan / David Waller     
      Developing your integrated marketing communication plan / David Waller MELB  Book 2012
658.802 Wal/Htp    
      How to prepare a promotional plan / David Waller MELB, W'PONDS, WATERFT   Book 1998
      How to prepare a promotional plan / David Waller MELB, W'PONDS, WATERFT   Book 1998
      How to prepare a promotional plan / David Waller MELB, W'PONDS, WATERFT   Book 1998
658.802 Wal/Maf    
      Marketing & finance : working the interface / David Walters & Michael Halliday MELB  Book 1997
      Marketing and financial management : new economy--new interfaces / David Walters, Michael Halliday WATERFT  Book 2005
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