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Mark   Medium Year
658.812 Whi/Cdc    
      The customer-driven company : moving from talk to action / Richard C. Whiteley W'BOOL, WATERFT   Book 1991
      The customer-driven company : moving from talk to action / Richard C. Whiteley W'BOOL, WATERFT   Book 1991
658.812 Win/Aag 1997 : The Arthur Andersen guide to talking with your customers : what they will tell you about your business (when you ask the right questions) / Michael J. Wing, Arthur Andersen     
      The Arthur Andersen guide to talking with your customers : what they will tell you about your business (when you ask the right questions) / Michael J. Wing, Arthur Andersen WATERFT  Book 1997
658.812 Woo/Cms : The customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss     
      The customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss MELB  Book 2003
658.812 Yag/Spr : The service providers / Dana Yagil     
      The service providers / Dana Yagil MELB  Book 2008
658.812 Zei/Dqs : Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry     
      Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry WATERFT  Book 1990
658.812 Zem/Kys : Knock your socks off service recovery / Ron Zemke, Chip R. Bell     
      Knock your socks off service recovery / Ron Zemke, Chip R. Bell MELB  Book 2000
658.812 Zem/Seo : The service edge : 101 companies that profit from customer care / by Ron Zemke with Dick Schaaf ; foreword by Tom Peters     
      The service edge : 101 companies that profit from customer care / by Ron Zemke with Dick Schaaf ; foreword by Tom Peters MELB  Book 1989
658.812 Zie/Cft : Customer friendly : the organizational architecture of service / James T. Ziegenfuss     
      Customer friendly : the organizational architecture of service / James T. Ziegenfuss MELB  Book 2007
658.812 Zik/Crm : Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert     
      Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert MELB  Book 2003
658.8120285 Ber/Mdm    
      Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff MELB, W'BOOL   Book 2000
      Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff MELB, W'BOOL   Book 2000
658.8120285 Gre/Cat 2002 : CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg     
      CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg MELB  Book 2002
658.8120285 Gre/Cat 2004 : CRM at the speed of light : essential customer strategies for the 21st century / Paul Greenberg     
      CRM at the speed of light : essential customer strategies for the 21st century / Paul Greenberg MELB  Book 2004
658.8120285 Kum/Crm    
      Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz MELB, W'PONDS   Book 2006
      Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz MELB, W'PONDS   Book 2006
658.8120285 Lin/Mcr : Managing customer relationships on the Internet / edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma     
      Managing customer relationships on the Internet / edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma MELB  Book 2006
658.8120285 Rep/Ite : Information technology-enabled global customer service / [edited by] Tapio Reponen     
      Information technology-enabled global customer service / [edited by] Tapio Reponen MELB  Book 2003
658.812028557 Ber/Mdm    
      Master data management and customer data integration for a global enterprise / Alex Berson, Lawrence Dubov MELB, W'PONDS   Book 2007
      Master data management and customer data integration for a global enterprise / Alex Berson, Lawrence Dubov MELB, W'PONDS   Book 2007
658.8120941 Clu/Mcc : Making customers count / David Clutterbuck and Susan Kernaghan     
      Making customers count / David Clutterbuck and Susan Kernaghan MELB  Book 1991
658.8120954 Bal/Cds 2004 : Customer-driven services management / S. Balachandran     
      Customer-driven services management / S. Balachandran MELB  Book 2004
658.8120994 Nat/Nha : National Health and Medical Research Council : policy on complaints     
      National Health and Medical Research Council : policy on complaints ONLINE, W'PONDS   E-book 2008
658.8120994 Wal/Cgt : The complete guide to call and contact centre management / Catriona Wallace, Johanna Hetherington     
      The complete guide to call and contact centre management / Catriona Wallace, Johanna Hetherington MELB  Book 2003
658.816 And/Ftf : Free : the future of a radical price / Chris Anderson     
      Free : the future of a radical price / Chris Anderson W'BOOL  Book 2009
658.816 Bak/Pop : Pricing on purpose : creating and capturing value / Ronald J. Baker     
      Pricing on purpose : creating and capturing value / Ronald J. Baker MELB  Book 2006
658.816 Boo/Itp : International transfer pricing : the valuation of intangible assets / Monica Boos     
      International transfer pricing : the valuation of intangible assets / Monica Boos MELB  Book 2003
658.816 Col/Tpa : Transfer pricing and the arm's length principle after BEPS / Richard S Collier, Joseph L Andrus     
      Transfer pricing and the arm's length principle after BEPS / Richard S Collier, Joseph L Andrus MELB  Book 2017
658.816 Cpa/Cpa : Customer profitability analysis     
      Customer profitability analysis MELB  Book 2001
658.816 Dol/Pph : Power pricing : how managing price transforms the bottom line / Robert J. Dolan, Hermann Simon     
      Power pricing : how managing price transforms the bottom line / Robert J. Dolan, Hermann Simon WATERFT  Book 1996
658.816 Fle/Vph : Value pricing : how to maximise profits through effective pricing policies / Tony Fletcher and Neil Russell-Jones     
      Value pricing : how to maximise profits through effective pricing policies / Tony Fletcher and Neil Russell-Jones MELB  Book 1997
658.816 Gab : Pricing principles and practices / Andre Gabor ; with an analytical appendix by C.W.J. Granger     
      Pricing principles and practices / Andre Gabor ; with an analytical appendix by C.W.J. Granger WATERFT  Book 1980
658.816 Gab/Pea : Pricing : concepts and methods for effective marketing / AndrĂ© Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins     
      Pricing : concepts and methods for effective marketing / AndrĂ© Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins MELB  Book 1988
658.816 Lij/Itp : International transfer pricing in Asia Pacific : perspectives on trade between Australia, New Zealand and China / Jian Li and Alan Paisey     
      International transfer pricing in Asia Pacific : perspectives on trade between Australia, New Zealand and China / Jian Li and Alan Paisey MELB  Book 2005
658.816 Lyn/Ppa : Price policies and marketing management / Robert A. Lynn     
      Price policies and marketing management / Robert A. Lynn MELB  Book 1967
658.816 M788P : Profitable pricing strategies / Stephen L. Montgomery     
      Profitable pricing strategies / Stephen L. Montgomery MELB  Book 1988
658.816 Nag/Sat 1995 : The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden     
      The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden WATERFT  Book 1995
658.816 Rao/Hop : Handbook of pricing research in marketing / edited by Vithala R. Rao     
      Handbook of pricing research in marketing / edited by Vithala R. Rao MELB  Book 2009
658.816 Sim/Pma : Price management / by Hermann Simon     
      Price management / by Hermann Simon MELB  Book 1989
658.818 Men/Sfm 2005 : Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon     
      Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon MELB  Book 2005
658.82 Bur/Pma : Promotion management / John J. Burnett     
      Promotion management / John J. Burnett MELB  Book 1993
658.82 Cum/Sph : Sales promotion     
      Sales promotion WATERFT  Book 1989
658.82 ENG-P8 1994 : Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear     
      Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear MELB  Book 1994
658.82 K51P2 : Promotion--products, services, and ideas / William M. Kincaid, Jr     
      Promotion--products, services, and ideas / William M. Kincaid, Jr MELB  Book 1985
658.82 New/Snb : Subscribe now! : building arts audiences through dynamic subscription promotion / Danny Newman     
      Subscribe now! : building arts audiences through dynamic subscription promotion / Danny Newman WATERFT  Book 1983
658.82 Nij/Sal : The short- and long-run category demand effects of price promotions / Vincent R. Nijs ... [and others]     
      The short- and long-run category demand effects of price promotions / Vincent R. Nijs ... [and others] WATERFT  Book 2000
658.82 Pet/Umt 2009    
      The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters MELB, W'BOOL, WATERFT   Book 2009
      The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters MELB, W'BOOL, WATERFT   Book 2009
      The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters MELB, W'BOOL, WATERFT   Book 2009
658.82 Pri/Sms : Sponsorship made simple / Bob Pritchard     
      Sponsorship made simple / Bob Pritchard MELB  Book 1998
658.82 Rei/Roe : The role of emotional images in the persuasive effect of television commercials / by Robert D. Reich     
      The role of emotional images in the persuasive effect of television commercials / by Robert D. Reich MELB  Book 1995
658.82 Rob/Bsp 1987 : Best sales promotions / by William A. Robinson, Lynne Lamb Carmack     
      Best sales promotions / by William A. Robinson, Lynne Lamb Carmack MELB  Book 1987
658.82 Rob/Pmi : Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri     
      Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri W'BOOL  Book 1991
658.82 Sha/Apa 2007    
      Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp MELB, W'BOOL   Book 2007
      Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp MELB, W'BOOL   Book 2007
658.82 Shi/Aap 2003    
      Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp MELB, WATERFT   Book 2003
      Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp MELB, WATERFT   Book 2003
658.82 Shi/Aap 2010    
      Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp MELB, W'BOOL, WATERFT   Book c2010
      Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp MELB, W'BOOL, WATERFT   Book c2010
      Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp MELB, W'BOOL, WATERFT   Book c2010
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