658.812 Woo/Cms : The customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss
The customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss
MELB
2003
658.812 Yag/Spr : The service providers / Dana Yagil
The service providers / Dana Yagil
MELB
2008
658.812 Zei/Dqs : Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry
Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry
WATERFT
1990
658.812 Zem/Kys : Knock your socks off service recovery / Ron Zemke, Chip R. Bell
Knock your socks off service recovery / Ron Zemke, Chip R. Bell
MELB
2000
658.812 Zem/Seo : The service edge : 101 companies that profit from customer care / by Ron Zemke with Dick Schaaf ; foreword by Tom Peters
The service edge : 101 companies that profit from customer care / by Ron Zemke with Dick Schaaf ; foreword by Tom Peters
MELB
1989
658.812 Zie/Cft : Customer friendly : the organizational architecture of service / James T. Ziegenfuss
Customer friendly : the organizational architecture of service / James T. Ziegenfuss
MELB
2007
658.812 Zik/Crm : Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert
MELB
2003
658.8120285 Ber/Mdm
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff
MELB, W'BOOL
2000
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff
MELB, W'BOOL
2000
658.8120285 Gre/Cat 2002 : CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg
CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg
MELB
2002
658.8120285 Gre/Cat 2004 : CRM at the speed of light : essential customer strategies for the 21st century / Paul Greenberg
CRM at the speed of light : essential customer strategies for the 21st century / Paul Greenberg
MELB
2004
658.8120285 Kum/Crm
Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz
MELB, W'PONDS
2006
Customer relationship management : a databased approach / V. Kumar, Werner J. Reinartz
MELB, W'PONDS
2006
658.8120285 Lin/Mcr : Managing customer relationships on the Internet / edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma
Managing customer relationships on the Internet / edited by Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma
MELB
2006
658.8120285 Rep/Ite : Information technology-enabled global customer service / [edited by] Tapio Reponen
Information technology-enabled global customer service / [edited by] Tapio Reponen
MELB
2003
658.812028557 Ber/Mdm
Master data management and customer data integration for a global enterprise / Alex Berson, Lawrence Dubov
MELB, W'PONDS
2007
Master data management and customer data integration for a global enterprise / Alex Berson, Lawrence Dubov
MELB, W'PONDS
2007
658.8120941 Clu/Mcc : Making customers count / David Clutterbuck and Susan Kernaghan
Making customers count / David Clutterbuck and Susan Kernaghan
MELB
1991
658.8120954 Bal/Cds 2004 : Customer-driven services management / S. Balachandran
Customer-driven services management / S. Balachandran
MELB
2004
658.8120994 Nat/Nha : National Health and Medical Research Council : policy on complaints
National Health and Medical Research Council : policy on complaints
ONLINE, W'PONDS
2008
658.8120994 Wal/Cgt : The complete guide to call and contact centre management / Catriona Wallace, Johanna Hetherington
The complete guide to call and contact centre management / Catriona Wallace, Johanna Hetherington
MELB
2003
658.816 And/Ftf : Free : the future of a radical price / Chris Anderson
Free : the future of a radical price / Chris Anderson
W'BOOL
2009
658.816 Bak/Pop : Pricing on purpose : creating and capturing value / Ronald J. Baker
Pricing on purpose : creating and capturing value / Ronald J. Baker
MELB
2006
658.816 Boo/Itp : International transfer pricing : the valuation of intangible assets / Monica Boos
International transfer pricing : the valuation of intangible assets / Monica Boos
MELB
2003
658.816 Col/Tpa : Transfer pricing and the arm's length principle after BEPS / Richard S Collier, Joseph L Andrus
Transfer pricing and the arm's length principle after BEPS / Richard S Collier, Joseph L Andrus
MELB
2017
658.816 Cpa/Cpa : Customer profitability analysis
Customer profitability analysis
MELB
2001
658.816 Dol/Pph : Power pricing : how managing price transforms the bottom line / Robert J. Dolan, Hermann Simon
Power pricing : how managing price transforms the bottom line / Robert J. Dolan, Hermann Simon
WATERFT
1996
658.816 Fle/Vph : Value pricing : how to maximise profits through effective pricing policies / Tony Fletcher and Neil Russell-Jones
Value pricing : how to maximise profits through effective pricing policies / Tony Fletcher and Neil Russell-Jones
MELB
1997
658.816 Gab : Pricing principles and practices / Andre Gabor ; with an analytical appendix by C.W.J. Granger
Pricing principles and practices / Andre Gabor ; with an analytical appendix by C.W.J. Granger
WATERFT
1980
658.816 Gab/Pea : Pricing : concepts and methods for effective marketing / André Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins
Pricing : concepts and methods for effective marketing / André Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins
MELB
1988
658.816 Lij/Itp : International transfer pricing in Asia Pacific : perspectives on trade between Australia, New Zealand and China / Jian Li and Alan Paisey
International transfer pricing in Asia Pacific : perspectives on trade between Australia, New Zealand and China / Jian Li and Alan Paisey
MELB
2005
658.816 Lyn/Ppa : Price policies and marketing management / Robert A. Lynn
Price policies and marketing management / Robert A. Lynn
MELB
1967
658.816 M788P : Profitable pricing strategies / Stephen L. Montgomery
Profitable pricing strategies / Stephen L. Montgomery
MELB
1988
658.816 Nag/Sat 1995 : The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden
WATERFT
1995
658.816 Rao/Hop : Handbook of pricing research in marketing / edited by Vithala R. Rao
Handbook of pricing research in marketing / edited by Vithala R. Rao
MELB
2009
658.816 Sim/Pma : Price management / by Hermann Simon
Price management / by Hermann Simon
MELB
1989
658.818 Men/Sfm 2005 : Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon
MELB
2005
658.82 Bur/Pma : Promotion management / John J. Burnett
Promotion management / John J. Burnett
MELB
1993
658.82 Cum/Sph : Sales promotion
Sales promotion
WATERFT
1989
658.82 ENG-P8 1994 : Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
MELB
1994
658.82 K51P2 : Promotion--products, services, and ideas / William M. Kincaid, Jr
Promotion--products, services, and ideas / William M. Kincaid, Jr
MELB
1985
658.82 New/Snb : Subscribe now! : building arts audiences through dynamic subscription promotion / Danny Newman
Subscribe now! : building arts audiences through dynamic subscription promotion / Danny Newman
WATERFT
1983
658.82 Nij/Sal : The short- and long-run category demand effects of price promotions / Vincent R. Nijs ... [and others]
The short- and long-run category demand effects of price promotions / Vincent R. Nijs ... [and others]
WATERFT
2000
658.82 Pet/Umt 2009
The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters
MELB, W'BOOL, WATERFT
2009
The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters
MELB, W'BOOL, WATERFT
2009
The ultimate marketing toolkit : ads that attract customers, blogs that create buzz, websites that wow / Paula Peters
MELB, W'BOOL, WATERFT
2009
658.82 Pri/Sms : Sponsorship made simple / Bob Pritchard
Sponsorship made simple / Bob Pritchard
MELB
1998
658.82 Rei/Roe : The role of emotional images in the persuasive effect of television commercials / by Robert D. Reich
The role of emotional images in the persuasive effect of television commercials / by Robert D. Reich
MELB
1995
658.82 Rob/Bsp 1987 : Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
MELB
1987
658.82 Rob/Pmi : Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
W'BOOL
1991
658.82 Sha/Apa 2007
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL
2007
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL
2007
658.82 Shi/Aap 2003
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
MELB, WATERFT
2003
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
MELB, WATERFT
2003
658.82 Shi/Aap 2010
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL, WATERFT
c2010
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL, WATERFT
c2010
Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp
MELB, W'BOOL, WATERFT
c2010
658.82 Shi/Aps 2000 : Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
WATERFT
1999
658.82 Tel/Aas : Advertising and sales promotion strategy / Gerard J. Tellis
Advertising and sales promotion strategy / Gerard J. Tellis
MELB
1998
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