658.827 Lur/Btl
Brands : the logos of the global economy / Celia Lury
MELB, W'BOOL
2004
Brands : the logos of the global economy / Celia Lury
MELB, W'BOOL
2004
658.827 Mar/Hat
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson
MELB
2001
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson
MELB
2001
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson
MELB
2001
658.827 Mck/Dab : The design and branding directory
The design and branding directory
MELB
2011
658.827 Mil/Bta : Brand thinking and other noble pursuits / Debbie Millman ; foreword by Rob Walker
Brand thinking and other noble pursuits / Debbie Millman ; foreword by Rob Walker
MELB
2011
658.827 Moo/Rob
The rise of brands / Liz Moor
WATERFT
2007
658.827 Mor/Etb : Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan
MELB
1999
658.827 Mor/Gcb : The global corporate brand book / by Michael Morley
The global corporate brand book / by Michael Morley
MELB
2009
658.827 Mor/Pib : The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan
The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan
MELB
2004
658.827 Mos/Uwb : United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser
United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser
MELB
2003
658.827 Mur/Dtb : Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray
Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray
W'BOOL
2004
658.827 Nea/Vct : Value creation : the power of brand equity / William D. Neal, Ron Strauss
Value creation : the power of brand equity / William D. Neal, Ron Strauss
MELB
2008
658.827 New/Pbw
Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin
MELB, W'BOOL
2009
Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin
MELB, W'BOOL
2009
658.827 Oli/Obr
On brand / Wally Olins
MELB, W'BOOL
2003
On brand / Wally Olins
MELB, W'BOOL
2003
658.827 Por/Lab : Landscape and branding : the promotion and production of place / Nicole Porter
Landscape and branding : the promotion and production of place / Nicole Porter
WATERFT
2016
658.827 Pos/Gbi : Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
WATERFT
2008
658.827 Pri/Bih : Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field
Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field
MELB
2008
658.827 Pri/Bmh : Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon
Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon
MELB
2001
658.827 Que/Bsi
Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen
W'PONDS
2023
Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen
W'PONDS
2023
658.827 Ran/Bra
Branding / Geoffrey Randall
MELB, W'BOOL
1997
Branding / Geoffrey Randall
MELB, W'BOOL
1997
658.827 Rap/Dvc : Design, visual communication and branding / Edited by Daniel Raposo
Design, visual communication and branding / Edited by Daniel Raposo
MELB
2022
658.827 Rem/Ban : Brands and narratives : brands and the cultural collective unconscious / Bruno Remaury ; translated [from the French] by Tresi Murphy
Brands and narratives : brands and the cultural collective unconscious / Bruno Remaury ; translated [from the French] by Tresi Murphy
MELB
2007
658.827 Rie/Bma
Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra
W'BOOL, WATERFT
2003
Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra
W'BOOL, WATERFT
2003
658.827 Rie/Oob : The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries
W'BOOL
2004
658.827 Rie/Pbm : Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey
Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey
MELB
2007
658.827 Rie/Pbm 2009 : Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey
Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey
MELB
2009
658.827 Riv/Ibb : Identify : building brand through letterheads, logos and business cards / Charlotte Rivers
Identify : building brand through letterheads, logos and business cards / Charlotte Rivers
WATERFT
2003
658.827 Rod/Bsp 2023
Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez
W'PONDS
2023
Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez
W'PONDS
2023
658.827 Ros/Bdi : Brand-driven innovation : strategies for development and design / Erik Roscam Abbing
Brand-driven innovation : strategies for development and design / Erik Roscam Abbing
MELB
2010
658.827 Rot/Cca : Corporate cultures and global brands / edited by Albrecht Rothacher
Corporate cultures and global brands / edited by Albrecht Rothacher
MELB
2004
658.827 Sch/Bbs : Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz
Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz
MELB
2004
658.827 Sch/Bcu : Brand culture / Jonathan E. Schroeder and Miriam Salzer-Mörling
Brand culture / Jonathan E. Schroeder and Miriam Salzer-Mörling
MELB
2006
658.827 Smi/Ema
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky
MELB, W'BOOL, WATERFT
2009
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky
MELB, W'BOOL, WATERFT
2009
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky
MELB, W'BOOL, WATERFT
2009
658.827 Sor/Dht : Digilogue : how to win the digital minds and analogue hearts of tomorrow's customers / Anders Sörman-Nilsson
Digilogue : how to win the digital minds and analogue hearts of tomorrow's customers / Anders Sörman-Nilsson
MELB
2013
658.827 Sto/Bpo : Brand power / edited by Paul Stobart
Brand power / edited by Paul Stobart
W'PONDS
1994
658.827 Sul/Bea : Brand extension and order of entry / Mary Sullivan
Brand extension and order of entry / Mary Sullivan
WATERFT
1991
658.827 Tem/Abm : Advanced brand management : from vision to valuation / Paul Temporal
Advanced brand management : from vision to valuation / Paul Temporal
MELB
2002
658.827 Tom/Dsf
Digital storytelling for brands / Bridget Tombleson & Katharina Wolf
MELB, W'PONDS
2023
Digital storytelling for brands / Bridget Tombleson & Katharina Wolf
MELB, W'PONDS
2023
658.827 Twi/Bnt : Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell
Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell
MELB
2004
658.827 Tyb/Kob : Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice Tybout and Tim Calkins ; foreword by Philip Kotler
MELB
2005
658.827 Unc/Pob
Perspectives on brand management / [edited by] Mark D. Uncles
MELB, W'BOOL, WATERFT
2011
Perspectives on brand management / [edited by] Mark D. Uncles
MELB, W'BOOL, WATERFT
2011
Perspectives on brand management / [edited by] Mark D. Uncles
MELB, W'BOOL, WATERFT
2011
658.827 Van/Bmc : The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken
The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken
MELB
2002
658.827 Van/Gbs : Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco van Gelder
Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco van Gelder
MELB
2005
658.827 Vie/Dao : Defining and operationalising brand salience / by Julian Vieceli
Defining and operationalising brand salience / by Julian Vieceli
MELB THESES
2007
658.827 Vig : Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard Seireeni
Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard Seireeni
WATERFT
1986
658.827 Whe/Bab
Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz
MELB, W'PONDS
2011
Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz
MELB, W'PONDS
2011
658.827 Whe/Dbi
Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler
MELB
2003
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
MELB, WATERFT
2013
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
MELB, WATERFT
2013
658.827 Whe/Dbi 2009 : Designing brand identity : an essential guide for the entire branding team / Alina Wheeler
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler
MELB
2009
658.827 Win/Por : The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [and others]
The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [and others]
MELB
2005
658.827 Zai/Dyb : Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky
WATERFT
1995
658.827 Zai/Pbt : The psychology behind trademark infringement and counterfeiting / J. L. Zaichkowsky
The psychology behind trademark infringement and counterfeiting / J. L. Zaichkowsky
MELB
2006
Add Marked to Bag
Add All On Page
Add Marked to My Lists
