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Book Cover
Book
Author Stobart, Paul.

Title Brand power / edited by Paul Stobart
Published Basingstoke, Hampshire : Macmillan, [1994]
©1994

Copies

Location Call no. Vol. Availability
 W'PONDS  658.827 Sto/Bpo  AVAILABLE
Description xvi, 255 pages, 24 unnumbered pages of plates : illustrations (some color) ; 25 cm
Bibliography Includes bibliographical references and index
Subject Advertising -- Brand name products.
Branding (Marketing)
Author Stobart, Paul.
LC no. 94022778
ISBN 0333570138