Deakin University / All Locations

658.82701 Bra/Pob

2

658.82709 New/Tah

2

658.827095 Rol/Abs : Asian brand strategy : how Asia builds strong brands / Martin Roll

2006

1

658.827095 Tem/Asb : Asia's star brands / Paul Temporal

2006

1

658.8270973 Bus/Ame : BrandingUSA

2006

1

658.8270994 Ham/Beb : BE brands : Simon Hammond's creative brand revolution / Simon Hammond

2006

1

658.8270994 Kai/Ssa : Sport sponsorship at Nike Australia : acquisition, management and evaluation processes / by Bruce Kaider

2003

1

658.83 A938M

2005-

1

658.83 Aak/Mre 2003 : Marketing research / David A. Aaker, V. Kumar, George S. Day

2004

1

658.83 Aak/Mre 2007

3

658.83 Aak/Mre 2010

4

658.83 Ada/Itm : An introduction to market and social research : planning and using research tools and techniques / Karen Adams and Ian Brace

2006

1

658.83 And/Mrt : Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith

2002

1

658.83 Bag/Amo : Advanced methods of marketing research / edited by Richard P. Bagozzi

1994

1

658.83 Bag/Pom : Principles of marketing research / edited by Richard P. Bagozzi

1994

1

658.83 Bai/Imr

3

658.83 Bea/Hom 1999 : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer

1999

1

658.83 Bea/Hom 2011 : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws

2011

1

658.83 Bel : Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker

1976

1

658.83 Bel/Hoq

2

658.83 Ben/Mmt 2016

8

658.83 Ben/Mmt 2021

4

658.83 Bin/Mob : A model of behavioural response in social marketing / by Wayne William Binney

2007

1

658.83 Bir/Euo 1999 : The effective use of market research : a guide for management to grow the business

1999

1

658.83 Bir/Euo 2004

2

658.83 Bir/Iho 2002 : The international handbook of market research techniques

2000

1

658.83 Bla/Sot 1998 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka

1998

1

658.83 Bon : Industrial market segmentation : a nested approach / Thomas V. Bonoma and Benson P. Shapiro

1983

1

658.83 Boy/Mri : Market research : in practice / John Boyce

2002

1

658.83 Boy/Mri 2005

3

658.83 Boy/Mrt 1989 : Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch

1989

1

658.83 Bra/Mrt 2010 : Marketing research : tools & techniques / Nigel Bradley

2010

1

658.83 Bra/Mrt 2013 : Marketing research : tools & techniques / Nigel Bradley

2013

1

658.83 Bra/Qdh

2

658.83 Bro/Mad 1955 : Marketing and distribution research / by Lyndon O. Brown

1955

1

658.83 Bur/Mre : Marketing research / Alvin C. Burns, Ronald F. Bush

1995

1

658.83 Bur/Mre 2006

3

658.83 Bur/Mro 2003

2

658.83 C563M6 1995 : Marketing research : methodological foundations / Gilbert A. Churchill, Jr

1995

1

658.83 C931M3 : The marketing research process / Margaret Crimp

1990

1

658.83 Cal/Mih : Market intelligence : how and why organisations use market research / Martin Callingham

2004

1

658.83 Cha/Mmr : Modern marketing research : step by step / Chuck Chakrapani, Ken Deal

2005

1

658.83 Chi/Mre 1997 : Marketing research / Peter M. Chisnall

1997

1

658.83 Chu/Bmr 2004

2

658.83 Chu/Bmr 2010

2

658.83 Chu/Mrm 2002 : Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci

2002

1

658.83 Chu/Mrm 2004

2

658.83 Col : A brand-switching model with implications for marketing strategies / byRichard Colombo and Donald G. Morrison

1987

1

658.83 Cor/Ssq

2

658.83 CRA : Marketing communications : a behavioral approach to men, messages, and media

1965

1