Title Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker

Published Chicago : American Marketing Association, [1976] ©1976

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.83 Bel		AVAILABLE

Description x, 76 pages ; 23 cm Series Monographs series - American Marketing Association ; 3 American Marketing Association. Monographs series - American Marketing Association ; 3 Monograph series (American Marketing Association) ; 3 Bibliography Bibliography: pages 70-76 Subject Marketing research. Author Bernhardt, Kenneth L., 1944- author Goldstucker, Jac L., author American Marketing Association. LC no. 76003765 ISBN 0877570701

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