| Description |
xi, 164 pages ; 24 cm |
| Contents |
1. Key to Making Good Decisions -- 2. Getting the Information You Really Need -- 3. The Best Research Techniques Anyone Can Use -- 4. What to Measure and How to Measure It -- 5. You Have the Information - Now Use It -- 6. Making Sure That the Customers Are Happy -- 7. Tracking Trends and Changing Decisions -- 8. Getting the Most out of Business Relationships with Research Companies -- 9. Using Research to Grow Your Business |
| Summary |
"More and more companies today are using market research techniques, not only to find new markets, products and customers, but also to measure customer satisfaction and improve management and marketing decision making."--BOOK JACKET. "The Effective Use of Market Research examines this widening application of research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result."--BOOK JACKET |
| Notes |
Previous ed.: 1992 |
| Subject |
Marketing research -- Management.
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Marketing research.
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Marketing -- Management.
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| ISBN |
0749427728 (paperback) |
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